The following is a guest post contributed by Caleb Whitmore, founder of GACP Analytics Pros and the BEST Practices Conference, Google Analytics enthusiast and aspiring mountaineer. BEST Practices: Google Analytics ConferenceBoston, September 19Seattle, November 14As a digital analytics firm, we obviously...
The Periodic Table of Google Analytics
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The following is a guest post from Jeff Sauer, Vice President at Three Deep Marketing, a Google Analytics Certified Partner. Jeff writes often about Digital Marketing at his Jeffalytics Blog and he writes about Travel on his Free World Traveler blog. I have long compared Google Analytics to the...
Google Analytics Conference in Stockholm, Sweden
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Join the Google Analytics Certified Partners for Google Analytics Conference Nordic in Sweden. The event takes place on May 23rd in Stockholm. You can expect to hear expert tips on how to get maximum value out of Google Analytics, and learn from other organizations, such as VisitSweden and Resurs...
Optimize Your Website with SiteApps and GA
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Google Analytics excels at collecting an incredible amount of information about how visitors interact with the web and mobile properties of its users. This data provides marketers and analysts who know what they’re looking for with with an incredibly powerful platform to understand what’s working and...
Kapitall Uses Content Experiments To Drive A 44% Conversion Increase
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Video game entrepreneur Gaspard de Dreuzy and financial technologist Serge Kreiker had a thought: why not use the gaming experience to break the traditional online investing mold? Their idea took hold and Wall Street firm Kapitall, Inc. was born in 2008. Based in New York, Kapitall now has 15 full-time...
10 Google Analytics Resolutions for 2013
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The following is a guest post from Michael Loban, CMO of InfoTrust a Google Analytics Certified Partner and Google Analytics Premium Reseller based in Cincinnati, OH.New Year’s is the ideal time for making resolutions (that we keep until the second week of January). To avoid this cliché, I decided to...
Extract Insights Across Datasets with SumAll
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Businesses collect and rely on data that exists in silos across the web - from site analytics to inventory numbers, social media to sales data, there’s more important data available today than most are able to aggregate and analyze themselves.SumAll is a connected data platform that enables business...
Segment Your GA Data by Demographics with UserReport
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One of the most complex challenges that marketers face is managing the effective segmentation of their user base. Each of their target audiences has a different set of preferences and the process of creating campaigns based on intuition just isn't effective.UserReport is an on-site survey tool that...
5 Ways To Ensure Google Analytics Is Running Perfectly
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The following is a guest post contributed by Daniel Waisberg, Owner of Conversion Journey, a Google Analytics Certified Partner, and Founder of Online Behavior, a Marketing Measurement and Optimization portal.Abraham Lincoln once said: "If I had eight hours to chop down a tree, I'd spend six hours sharpening...
Getting The Most Out Of Google Analytics For Lead Generation
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The following is a guest post from Jeff Sauer, Vice President at Three Deep Marketing, a Google Analytics Certified Partner. Jeff recently started a website dedicated to advancing digital marketing knowledge called Jeffalytics. Lead generators know that the combination of Google...