As tech-savvy consumers, we’ve all contributed to the growth in online traffic coming from mobile and tablet platforms, and as publishers you've likely heard the importance of adapting a multi-device approach to cater for this growing trend. But exactly how important is it? How do you develop a multi-device...
Best practices for succeeding with mobile
New Mobile Playbook offers blueprint for winning over the constantly connected consumerConsumers continue to embrace smartphones and constant connectivity at breakneck speed. Over the past two years, smartphone penetration in the US nearly doubled from 31% to 56%1 while smartphones as a percentage of...
See the Full Picture of Your Users in Google Play with Google Analytics for Mobile Apps
We recently re-imagined in-app analytics from the ground up, speaking the language that matters to app developers and marketers. Since launch, the insights provided by Google Analytics for Mobile Apps are already helping hundreds of thousands of app developers and marketers create more successful Android...
Data at your fingertips: A new version of the Google Analytics App for Android
At Google, we want to build tools that help you stay connected no matter where you are. Whether you’re in the boardroom, at a live event, or even during a day at the beach: having access to Analytics at your fingertips is important. That’s why we previously launched an Android app for Google Analytics...
New research shows that 70% of mobile searchers call a business directly from search results
E-commerce continues to grow quickly with people shopping across a variety of devices, but often times there is no comparison to talking with a live person. Phone calls are still an important channel for research and purchasing, with 70% of mobile searchers reporting they click to call directly from...
Capturing the mobile opportunity - being present and bidding well
This year, for the first time, the majority of people in the US own a smartphone.1 This means that more people than ever are constantly connected, using their phones throughout the day to search for information, shop, or stay entertained. As a result, we are seeing growth in mobile searches...
Introducing Google Tag Manager for Mobile Apps & New Google Analytics Services SDK
Mobile Apps pose a unique set of challenges for marketers and developers. On the web, you can iterate on content and features in near-real-time and deploy conversion tracking, Remarketing, analytics and other tags to measure the effects on your users. Apps, on the other hand, are effectively frozen...
Making smartphone sites load fast
Webmaster level: IntermediateUsers tell us they use smartphones to search online because it’s quick and convenient, but today’s average mobile page typically takes more than 7 seconds to load. Wouldn’t it be great if mobile pages loaded in under one second? Today we’re announcing new guidelines and...
The Mobile Buyer and Seller Relationship
The mobile advertising industry continues to evolve at a rapid pace - as new technologies have created new ways for publishers to grow and engage with their audience, new ways for advertisers to reach their customers have also emerged. With new opportunities aplenty for both buyers and sellers, how...
Stepping into the future together
Our two most important goals for AdWords are to make ads more relevant and useful for users, and more effective and simple to manage for advertisers. That's why I was so excited to announce enhanced campaigns this past February. With enhanced campaigns, we're making it easier to reach people in the...
