People are now constantly connected, searching and browsing the web across several devices throughout the day. As part of AdWords enhanced campaigns, we improved sitelink, call, and app extensions to help you reach people more effectively in this multi-screen world. Advertisers will have access to a...
Bid Adjustment Reporting in Google Analytics
Our constantly connected world presents a great opportunity for marketers to be more effective and relevant to customers by optimizing for context -- device, location and time. Earlier this year, we launched enhanced campaigns to help advertisers take advantage of these new opportunities and manage...
Stepping into the future together
Our two most important goals for AdWords are to make ads more relevant and useful for users, and more effective and simple to manage for advertisers. That's why I was so excited to announce enhanced campaigns this past February. With enhanced campaigns, we're making it easier to reach people in the...
New research shows that 88% of ad clicks from mobile search are incremental to organic clicks
This year, for the first time, the majority of people in the US (56%1) own a smartphone. In this constantly connected world, people use mobile search throughout the day to find information, shop, and stay connected. Businesses, therefore, are making mobile a central part of their business...
Learn how to bid like a pro with new whitepaper and webinar for enhanced campaigns
People are constantly connected, switching seamlessly between devices to shop, communicate and stay entertained. Research shows that people now use as many as three devices combinations every day including desktop computers, laptops, phones, tablets, "phablets", web-enabled TVs, and more.This always-on,...
Sharing enhanced campaigns stories to help you prepare for the July 22 auto-upgrade
In today’s world of constant connectivity, people are switching between multiple devices throughout the day. This multi-screen reality creates new opportunities for marketers to reach customers across devices anytime, anywhere. In February, we launched AdWords enhanced campaigns to help advertisers...
Bringing intent, context, and audience together for better performing search campaigns
Along with a user's query, context signals like location, time of day, and device have become increasingly important in showing people the right ads with their search results. With enhanced campaigns, it's now easier to reach people in the moments that matter across all screens, with ads that are more...
Give your sitelinks additional detail in enhanced campaigns
Ads that provide detail and precision can help people make more informed decisions. Sitelinks help people find information deeper in your site so they can get to where they want to go faster. In February 2012, we improved sitelinks by using text from other ads in your account or My Client...
Enhanced campaigns: What happens on July 22, 2013
This week, we published some of the reasons advertisers have already upgraded more than 3 million legacy campaigns to enhanced campaigns. If you have already upgraded all of your campaigns, then you are all set! If you still have some legacy campaigns in your account, this post will cover what...
Get a Head Start with Enhanced Campaigns: Why to Upgrade Now
Enhanced campaigns offer an array of new features to drive better performance and efficiency. With more than three million campaigns already upgraded, we’ve heard many great examples of advertisers finding new pockets of revenue and reaching new customers with enhanced campaigns – all while saving time....
