Webmaster Level: Intermediate to Advanced We filmed a video providing more details about expanding your site to more languages or country-based language variations. The video covers details about rel=”alternate” hreflang and potential implementation on your multilingual and/or multinational site.Video...
5 common mistakes with rel=canonical
Webmaster Level: Intermediate to Advanced Including a rel=canonical link in your webpage is a strong hint to search engines your about preferred version to index among duplicate pages on the web. It’s supported by several search engines, including Yahoo!, Bing, and Google. The rel=canonical link consolidates...
A new opt-out tool
Webmasters have several ways to keep their sites' content out of Google's search results. Today, as promised, we're providing a way for websites to opt out of having their content that Google has crawled appear on Google Shopping, Advisor, Flights, Hotels, and Google+ Local search.Webmasters can now...
We created a first steps cheat sheet for friends & family
Webmaster level: beginnerEveryone knows someone who just set up their first blog on Blogger, installed WordPress for the first time or maybe who had a web site for some time but never gave search much thought. We came up with a first steps cheat sheet for just these folks. It’s a short how-to list...
Come see us at SES London and hear tips on successful site architecture
If you're planning to be at Search Engine Strategies London February 13-15, stop by and say hi to one of the many Googlers who will be there. I'll be speaking on Wednesday at the Successful Site Architecture panel and thought I'd offer up some tips for building crawlable sites for those who can't attend.Make...
Discover your links
Update on October 15, 2008: For more recent news on links, visit Links Week on our Webmaster Central Blog. We're discussing internal links, outbound links, and inbound links.You asked, and we listened: We've extended our support for querying links to your site to much beyond the link: operator you might...
Better understanding of your site
SES Chicago was wonderful. Meeting so many of you made the trip absolutely perfect. It was as special as if (Chicago local) Oprah had joined us!While hanging out at the Google booth, I was often asked about how to take advantage of our webmaster tools. For example, here's one tip on Common Words.Common...
Deftly dealing with duplicate content
At the recent Search Engine Strategies conference in freezing Chicago, many of us Googlers were asked questions about duplicate content. We recognize that there are many nuances and a bit of confusion on the topic, so we'd like to help set the record straight. What is duplicate content?Duplicate content...
SES Chicago - Using Images
We all had a great time at SES Chicago last week, answering questions and getting feedback.One of the sessions I participated in was Images and Search Engines, and the panelists had great information about using images on your site, as well as on optimizing for Google Image search.Ensuring visitors...
The number of pages Googlebot crawls
The Googlebot activity reports in webmaster tools show you the number of pages of your site Googlebot has crawled over the last 90 days. We've seen some of you asking why this number might be higher than the total number of pages on your sites.Googlebot crawls pages of your site based on a number of...
