The world is getting smaller. Today, people use search to shop for products and services from around the corner or across the world. This means that every business can now be a global business. To help you connect with your customers - wherever they’re located - we’re improving the way location targeting...
New Flexible Bid Strategy and Webinar: Target Return on Ad Spend
In May, we introduced flexible bid strategies as part of our ongoing initiative to improve real-time bid automation in AdWords. Today, we are announcing target return on ad spend (ROAS), a new bid strategy, as part of this broader initiative to provide greater flexibility and control over performance...
Bid Adjustment Reporting in Google Analytics
Our constantly connected world presents a great opportunity for marketers to be more effective and relevant to customers by optimizing for context -- device, location and time. Earlier this year, we launched enhanced campaigns to help advertisers take advantage of these new opportunities and manage...
New AdWords Integration Platform
Advertisers like to see reports in Analytics which are fresh - reflecting their up-to-the-minute AdWords settings - and consistent with the AdWords reporting. Today, Google Analytics is excited to announce that it is rolling out a new AdWords integration infrastructure for our advertisers to realize...
Webinar Video: Combined Power of AdWords and Analytics
Last Tuesday, Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, shared tips for getting more out of your Google Analytics and AdWords accounts by using them together. During the webinar, they showed why it’s important to link your Google Analytics and AdWords accounts (which is now even easier...
Improving Analytics & AdWords Account Linking
Many businesses advertise to find new customers, and optimizing advertising campaigns to reach the right people will increase marketing effectiveness and ROI. Google Analytics helps marketers achieve this by offering insights into customer behavior on an advertiser’s websites, apps, and other properties....
See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics
Every customer journey is different — a customer may see your display or video ads, receive an email, and then click through to your site from a search ad or organic search listing. Often, viewing display ads can attract your clients’ interest in your product and brand even if no click occurs. Traditionally,...
Webinar Next Tuesday 6/18: Unleashing the Combined Power of Google Analytics and AdWords
Register for next week’s webinar: Register hereIn many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site....
AdWords Editor 9.9 is now available
We're pleased to introduce AdWords Editor version 9.9, now available for Windows and Mac. Changes in this version include Google Display Network updates, import and export improvements, and new campaign settings. Here's an overview of the changes:Google Display Network updatesManage your ad group flexible...
Making large-scale changes faster and easier in AdWords
Have you ever needed to adjust your AdWords bids by 5% for several thousand keywords? Or had to find and replace a bit of text in your ad copy across a couple hundred ads? Maybe you’ve changed your web address and need to update all of your visible URLs and destination URLs across your account.We love...
