When people use Google to research and buy things, they're interested in the most relevant and useful results. Ad extensions help by providing more information to potential customers and additional ways for them to respond. For example, they can call your business number, see your business location...
Introducing Shopping campaigns: a better way to promote your products on Google
Everyday, people search on Google for the best products from retailers large and small. With Product Listing Ads (PLA) on Google Shopping, people can browse a wide selection of products, finding high-quality imagery and relevant product information like brand and price.To make it easier for you to connect...
Improvements to location targeting for international searches
The world is getting smaller. Today, people use search to shop for products and services from around the corner or across the world. This means that every business can now be a global business. To help you connect with your customers - wherever they’re located - we’re improving the way location targeting...
Mobile Product Listing Ads Improvements and Success Stories
People are increasingly turning to their mobile devices as shopping assistants at home, in stores, and on the go, and constant connectivity is helping shoppers find the products they want, whenever they want. Google Shopping connects people looking for products with the best places to buy both online...
Get more out of Google Shopping with Channel Intelligence
With the holidays right around the corner and shoppers already beginning their holiday shopping research online, advertisers are getting poised to reach those customers. Research from Think With Google shows that online sales during Black Friday increased by 26% last year.* By optimizing your Product...
Google Shopping goes local
With Google Shopping, people can easily research products, compare items, and connect with merchants online to make their purchase. We've been going global to bring a quality online shopping experience to users around the world. But sometimes the most helpful information about a product is whether you...
New Flexible Bid Strategy and Webinar: Target Return on Ad Spend
In May, we introduced flexible bid strategies as part of our ongoing initiative to improve real-time bid automation in AdWords. Today, we are announcing target return on ad spend (ROAS), a new bid strategy, as part of this broader initiative to provide greater flexibility and control over performance...
Estimated Total Conversions: New insights for the multi-screen world
People are constantly connected, using multiple devices throughout the day to shop, communicate and stay entertained. A September 2013 study of multi-device consumers found that over 90% move sequentially between several screens for everyday activities like booking a hotel or shopping for electronics....
Create beautiful, engaging display ads in seconds with Ready Creatives
Building on VP of Product Management Neal Mohan’s presentation to the Mobile Marketing Association about building cross-screen creative in HTML5, and Product Management Director Brad Bender’s keynote speech about advances in creative formats at IAB MIXX yesterday, we’re excited to announce the launch...
Customize your AdWords conversion window to more accurately measure your performance
A consumer’s journey to purchase isn’t always immediate. People may search on a number of keywords, over several days and across different channels before making a purchase. Sometimes decisions span a few days, but more significant decisions, like buying a car or booking vacation travel, can take longer.To...
