When creativity and technology work hand in hand, brands can build amazing things online...not only helping them connect with their customers in the right moment, but also funding digital content and creating dazzling ads that users love. I spoke yesterday at Advertising Week about how we can partner...
Helping every business play big on YouTube
When Paul Eichen of Rokenbok Toy Company noticed that specialty toy shops were shuttering their doors, he started looking for a new way to introduce customers to his construction toy sets. Paul filmed and uploaded his first video to YouTube, and now it’s become his most effective form of advertising...
How to shape up your video marketing strategy in 2012
Did you vow to get in shape in 2012? Maybe you committed take your business to the next level this year, too. Keeping either resolution can be a challenge, so we wanted to call out a few YouTube fitness Channels doing great work both with their videos and their advertising—without breaking a sweat....
