Have you ever needed to adjust your AdWords bids by 5% for several thousand keywords? Or had to find and replace a bit of text in your ad copy across a couple hundred ads? Maybe you’ve changed your web address and need to update all of your visible URLs and destination URLs across your account.We love...
Model bid changes at scale with campaign bid simulator
When we launched bid simulator in 2009, we wanted to make it easy for you to understand the impact of bids on your advertising results. Until now, you’ve been able to access bid simulator at the keyword and ad group level.To allow you to more easily simulate and apply bid changes at scale, we’re pleased...
Diagnose ads faster with new status insights icon
This week we're introducing a status insights icon in the Ads tab that provides visibility into the approval status and potential policy limitations for each individual ad creative. The new icon will be particularly valuable if you’re advertising products or services that are restricted by our advertising...
The Keyword Tool - when you talk, we listen
We want to thank you for all the feedback you’ve given us on the Keyword Tool. The first thing you told us is that you want more keywords that are better targeted to your account and searches, and we’ve made improvements in this area. We’ve also added features such as better filters, the ability to...
Reaching for the top spot? "Estimated Top Impressions" now available in the Bid Simulator
A year ago, we launched the Bid Simulator, a feature that allows you to see how different keyword-level bids may have impacted your advertising results. Using data from the past seven days, the bid simulator re-calculates the number of clicks and impressions your ad could have received with different...
Updated Keyword Tool: Out of Beta
In early August, we announced that the updated Keyword Tool was nearing the end of its beta phase. Today, we wanted to let you know that we’ve fully launched the updated Keyword Tool.What does that mean for you? It means we’ve combined the best features from two previous keyword tools into one. The...
Improved keyword diagnosis -- no appointments necessary
"Are my ads showing? If they aren't, why not?"Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority. Now you can get detailed diagnostic information for multiple keywords at once by using a new keyword diagnosis option on the Keywords tab.To get started, open...
Get a crash course on AdWords reporting tools
It’s hard to fix a problem when you don’t know it exists. That’s why the reporting tools available in AdWords are so important. Features like segmentation, filters, and custom alerts let you move through your campaigns like a shadow in the night, spotting potential issues and taking action quickly.We’ve...
New tool for brand advertisers on the Google Content Network
Over the past year, we've focused on building new solutions on the Google Content Network for campaigns focused on branding. Last year we introduced frequency capping to help you manage how often your Content Network campaigns reach the right people. We then launched an “above the fold” filter to allow...
Target CPA Bidding: A new way to meet your ROI goals with Conversion Optimizer
Today we’re announcing a new enhancement to Conversion Optimizer: Target CPA Bidding. With Target CPA Bidding, you can set a bid that reflects the average amount you’d like to pay for a conversion rather than the maximum you’re willing to pay for it.We launched Conversion Optimizer in 2007 as a tool...
