Advertisers use contextual targeting on the Google Display Network to reach new customers as they browse content related to their products and services. In March we launched Next-Gen Keyword Contextual Targeting, which enabled our display advertisers to manage their contextual campaigns with the same...
More ‘Flexible’ Targeting on the Google Display Network
Last month we introduced the Display Network tab, a new interface in AdWords dedicated to making display buying easier and more efficient by combining your targeting, bidding and optimizing in one place. To give you even more control over your display ads, we’re pleased to announce the new Flexible...
Display Campaign Optimizer Available to All
Recently we announced the most significant enhancement to our contextual engine ever: the ability to optimize Google Display Network campaigns down to the keyword level using Next-Gen Keyword Contextual Targeting. These new controls will help advertisers fine-tune their campaign performance on a completely...
A better way to buy display
Editor's note (Monday, May 7th, 2012, 11:41 am PST): We have updated the date of the Display webinar mentioned below to June 19th.Display advertising has undergone a bit of a fairytale-like transformation over the past several years, from the medium of “Click Here!” banner ads, to one that can be smart...
