78% of online video viewing in the UK is on YouTube, which makes it an excellent platform for VOD. But what are the best ways to maximize it and make it work for your business? We will cover how to run your TV ad on YouTube in two easy ways - running it on YouTube Homepage to deliver incremental reach...
Broadcast your business through the TV for All Contest
Today we’re announcing the second annual TV for All contest, where your business has the opportunity to win $25,000 in national advertising with Google TV Ads and online video partner sites, including YouTube.click for a full size imageWe originally launched this contest last year and received nearly...
DIRECTV partners with Google TV Ads
Cross-posted from the Google TV Ads BlogToday, we’re announcing a strategic partnership with DIRECTV through which Google TV Ads will offer inventory on a broad selection of television networks available on DIRECTV.DIRECTV’s national satellite inventory on Bloomberg Television, Centric, Chiller, Current...
Google TV Ads Summit Recap
Last week, we hosted the 2nd annual Google TV Ads Summit in Google's New York offices. This event brought together over 200 industry professionals, thought leaders and executives from the world of TV advertising and media. We've posted a highlight reel and photos to give you an inside look at the event....
New Free TV Ad Creation Solution
Now it's easier and more affordable to advertise your business on national television and reach new customers from within your AdWords account. Google TV Ads has partnered with SpotMixer to bring advertisers a new, free ad creation service. This means you can create your own TV commercial from...
Google TV Ads program targeting enhancements
Today, we announced new improvements to the Google TV ads program targeting feature. With program targeting, you can reach more customers when your message is most relevant, which means you're more likely to see better results.Simply enter a keyword related to your product or service, and we'll provide...
Google TV Ads Announces New Partnerships
Today, we announced two strategic partnerships that will make it easier for advertisers to manage their Google TV Ads media buys within their existing systems.For advertisers who use CoreDirect, our partnership with COREMedia Systems will allow you to view your Google TV Ads sales and response data...
Google TV Ads partnering with Bloomberg TV
Today, we announced that we're partnering with Bloomberg TV to offer their national inventory to advertisers through the Google TV Ads platform. Bloomberg TV is a 24-hour business and financial news channel, reaching over 54 million households in the US.This builds on our partnership with NBCU, announced...
Google & NBC Universal partnering up
Today, Google announced a strategic partnership with NBC Universal in which NBCU will offer a limited amount of advertising inventory across all days and times on several of its cable networks. Advertisers using Google TV Ads will be able to place their ads on CNBC, Sci-Fi Network, MSNBC, Oxygen, Sleuth...
Upcoming traditional media webinars
In preparation for the upcoming back-to-school season, our Traditional Media team will host two free webinars specifically for retailers gearing up for the Fall shopping rush. During the sessions, we will provide some insight into who is shopping, and how you can target back-to-school consumers with...
