About two months ago, we launched enhanced campaigns to help you more simply and smartly manage your campaigns in today’s multi-device world. Recently we’ve been hearing some great stories about ways that advertisers have improved their performance and saved time with enhanced campaigns. While every...
Boost your results with Dynamic Search Ads, now available to all
Last October we introduced Dynamic Search Ads, an efficient new way to target relevant searches with ads generated directly from your website. Now, after a year of refinements and successful beta testing, we’re making Dynamic Search Ads available to all advertisers in the next few days.Boosting Results,...
Make better decisions in AdWords with your Google Analytics data
If you’re already using Google Analytics, you know how useful it can be to help you make better decisions and improve your online marketing. Now, we’re making it possible to use your Google Analytics data right in AdWords. After setting up AdWords to import your Google Analytics data, you’ll have access...
How Google+ has helped Cadbury connect with over 1.2 million people
Cadbury has become the European brand with the largest number of followers on Google+, currently at 1.2 million. Their Google+ success is having a strong impact on their overall marketing strategy, especially by improving the performance of their Search campaigns. The question is how exactly did they...
New keyword targeting feature rolling out globally
After a successful open beta test in the UK and Canada, we're pleased to announce that the broad match modifier is now rolling out globally in most languages*. To recap the original broad match modifier beta launch announcement:The broad match modifier is a new AdWords targeting feature that lets you...
It takes one to show one: Getting a business off the ground with AdWords
Cross-posted from the Official Google Blog:Small businesses are especially close to my heart. When he retired from teaching, my father ran a small art company in Maine, and I saw firsthand how fulfilling — and how difficult — it was for him to realize his dream of running his own business. Unfortunately,...
