The following is a guest post contributed by Dan Wilkerson, marketing manager at LunaMetrics, a Google Analytics Certified Partner & Digital Marketing Consultancy.A core issue with measuring social media is that due to the way that traffic migrates around the web, there are lots of situations where...
Measure What Matters—A Better Approach to Social Attribution
Webinar on Tuesday 7/16Register for the webinar here.When it comes to web analytics, one of the biggest complaints from marketers has long been the lack of technology to measure the ROI of social media. Thanks to our exciting integration between Google Analytics and Wildfire by Google that was first...
Improving The Activity Stream In Social Reports
We’ve redesigned the Google Analytics Social Reports to make it easier to see the conversations and activity happening surrounding your content on our Social Data Hub Partners. We’re introducing 2 new reports that make it easier to consume this data:Data Hub ActivityTrackbacksThe activity stream was...
Fueling discoverability and engagement with Google+
Automotive brands were among the first advertisers to adopt Google+ and they’re making it pay off in big ways. Our research has shown that the path to buying a car is becoming more and more social, with consumers relying on information and advice from their social connections and brands to inform their...
Grow your audience across devices with Google+ Sign-In
Starting today, you can offer users the option to sign in to your website or mobile app with their Google credentials, and bring along their Google+ info for an upgraded experience. In addition to secure authentication, Google+ Sign-In includes features to accelerate app downloads and deepen engagement...
Social Fridays: A recap
Over the past weeks, we’ve shown you through our Social Friday series how to get up and running with a Google+ strategy for your site and online business. We hope our posts and recent Hangout On Air have helped you learn more about what’s possible with Google+, and that you now have new ideas for optimizing...
Announcing the Learn with Google webinar series for publishers
As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today we’re excited to announce the launch of the Learn with Google series to help our publishers make the most from the web. We’ll be hosting two upcoming webinars...
Social Fridays: Google+ proves a recipe for success for Epicurious.com
Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!A Condé Nast site, Epicurious.com publishes original content from its own editors and leading...
Take your social strategy to the next level with Learn with Google Hangouts and Webinars
Over the next few weeks, we’re offering five opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author +Chris Brogan on November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss...
Social Fridays: Using Google+, Brazilian news portal Estadão merges news with discussion
Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!While the world of communications has changed quite a bit since the Brazilian newspaper O...
