I love shopping for gifts for my family and friends, but it’s not always easy. Fortunately, the Google Shopping team has built several new tools to help you (and me!) get an early and stress-free start on holiday shopping.Explore products in 360-degree detail on Google ShoppingHaving trouble imagining...
Optimize your campaigns for mobile in time for the holidays
Shoppers increasingly use their smartphones to search the internet, and we typically see an increase in shopping-related queries on Android, iPhone and Palm WebOS devices during the holiday season.(click for full size image)Ensure that your online campaigns perform well on mobile devices with full internet...
St. Patrick's day display ad templates now available
If you're looking to add a bit of luck to an upcoming campaign, you might want to try out one of our two new St. Patrick's Day display ad templates, which are available in the "Seasonal" category of the display ad builder. We're excited to offer template ads for another holiday, after debuting the feature...
Cyber Monday is next Monday
You may not know it, but the busiest shopping day of the year, Black Friday, is shortly followed by the biggest online shopping day of the year, Cyber Monday. This year Cyber Monday falls on December 1st, and a little preparation can help you make the most of the day.Here's a few tips to help you prepare:Check...
Happy Halloween (and a tip, too)
We know that many advertisers set up seasonal campaigns for specific holidays and occasions. Well, if you didn't set an end date for your Halloween campaign yet, here's a quick reminder to log in to your account and pause it. (You can always use it again next year.)And of course, Happy Halloween from...
Clicks, conversions, and Christmas 2008
One of our favorite and most useful posts from last year was an in-depth look at cost-per-click behavior during the 2006 holiday season by none other than Google's Chief Economist, Hal Varian. In the post Hal explained how CPC's and CPA's (cost-per-actions) vary over time to affect advertisers' ROI....
Retailer tips and tools for maximizing holiday sales
Many of our retail advertisers are busy preparing their stores for the busiest shopping season of the year, so we've compiled some tips and tools that can help you optimize your ad campaigns, marketing channels, and website.Here's an example tip you'll find: specifically mentioning any special holiday...
Upcoming traditional media webinars
In preparation for the upcoming back-to-school season, our Traditional Media team will host two free webinars specifically for retailers gearing up for the Fall shopping rush. During the sessions, we will provide some insight into who is shopping, and how you can target back-to-school consumers with...
Brides, Dads, and Grads
Now that Memorial Day has come and gone, we've officially entered the season of Brides, Dads, and Grads. And you know what that means -- a summer full of planning parties and giving gifts! Whether you are in the travel industry, or you sell household items through your online store, or you offer catering...
Tips on converting last-minute Mother's Day shoppers to customers
Mother's Day is only 5 days away! And this holiday is surely no exception to the rule that many shoppers procrastinate. Below are some tips to capture a bigger share of the 'late-shopper pie' -- both on Mother's Day this year, and next!Create ad groups containing keywords and ad text geared specifically...
