Search Funnels show you how users search for products before converting, allowing you to make better informed decisions in AdWords. Now, we're making it easier than ever to incorporate Search Funnels data into your everyday optimizations by introducing new Search Funnels columns that you can simply...
lastminute.com Finds That Traditional Conversion Tracking Significantly Undervalues Non-brand Search
Understanding the true impact of advertisingAdvertisers have a fundamental need to understand the effectiveness of their advertising. Unfortunately, determining the true impact of advertising on consumer behavior is deceptively difficult. This difficulty in measurement is especially applicable to advertising...
Search Attribution: AdWords Search Funnels
In last week’s webinar on search attribution, we explored how AdWords Search Funnels can show you the full search path your customers take prior to purchasing or “converting” on your site. This path can include different types of keywords, ranging from early searches on generic keywords (often referred...
Introducing the Japan and Asia-Pacific Conversion Room
Google Analytics, Google Website Optimizer, Search Funnels, and AdWords Conversion Tracking - these are some of our favorite tools for measuring and optimizing conversions on websites. These tools help you maximize your return on investment whether your site exists to share information, generate leads,...
