Today we’re upgrading AdWords, by rolling out enhanced campaigns. This is a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.Why enhanced campaigns?People are constantly connected and moving from one device to another to communicate, shop and stay...
Five resolutions for better search management in 2013
We know marketers are always looking to run better search campaigns by going bigger, moving faster, and taking new opportunities across formats, devices, and channels. Our mission with DoubleClick Search is to help them do that. Over the past year, we’ve further invested in making DoubleClick Search...
Enhanced sitelinks rolling out globally
In February, we announced enhanced sitelinks on desktop search ads. We display enhanced sitelinks by combining multiple sitelinks and closely related search ads into a larger nested format. Early testing showed that enhanced sitelinks could make ads that appear above the organic search results even...
Hangout recap - Making search ads work for businesses with mobile apps
Want to learn how to use new AdWords search ads to promote and track your mobile app, and hear from early adopters who have done so? Last Thursday, we hosted Google Product Manager Anurag Agrawal in conversation with Brian Wright, Senior Marketing Manager at Lookout Mobile Security and Troy...
