Potential buyers have increasingly turned to the web as the first step in their purchase decisions. So for years, digital marketers in insurance, auto sales, and other high consideration industries have been using AdWords to build awareness and generate leads. These leads have been handed to sales...
Analyze and optimize your search footprint with the new paid & organic report
One of our goals is to provide tools to help you better understand how people searching on Google are connecting with your business. That’s why we provide reports like the Search overview in Google Analytics, Search queries in Webmaster Tools, the AdWords Search terms report and impression share reports.Today,...
Easily compare your ad performance over time
Which campaigns are down this week? How is my performance this month compared to last month? If you’re like most advertisers, you ask yourself these questions on a regular basis. Over the next few days, we’re rolling out a feature that makes it much easier compare metrics across different time periods...
Improving AdWords Quality Score Reporting
As part of our ongoing efforts to help improve the quality of our ads, we're announcing an update that changes how each keyword’s 1-10 numeric Quality Score is reported in AdWords. Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors...
New top movers report to track how your ad performance has changed
Many of you start each day by asking: What is driving a change in my clicks or cost? What campaigns or ad groups saw the the largest moves? Did any of my recent changes break something?To help answer these questions, we’ve created the top movers report to show you which campaigns and ad groups have...
New ways to see how you stack up against the competition with Auction insights
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The Auction insights report gives you valuable insight into how your ad performance compares with that of other advertisers. For example, based on the impressions you’re eligible for, you can see how often your competitors’ ads are appearing above yours or whether one of your competitors has a...
The new Display Benchmarks Tool: put context around your display campaigns
Imagine: you’ve built a beautiful digital marketing campaign and it’s finally live. You get your reports back with a list of data points and while the numbers seem good, it’s pretty hard to understand them without any reference points. That’s the crutch: data doesn’t take on meaning when it’s just floating...
Enhancing AdWords for a constantly connected world
Today we’re upgrading AdWords, by rolling out enhanced campaigns. This is a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.Why enhanced campaigns?People are constantly connected and moving from one device to another to communicate, shop and stay...
Legacy impression share columns to be retired next week
On November 7th we rolled out several improvements and changes for AdWords impression share (IS) reporting. As we mentioned in that initial roll, we’re continuing with our plans to phase out the old IS columns on February 4th.Any saved reports using the old IS columns will need to be updated to use...
New column makes keyword management easier
We recently launched a new keyword column in the search term report to let you see exactly which keywords matched particular search terms. With this information at your fingertips, you can quickly and easily make better keyword and bid management decisions. But don’t take our word for it. We’ll let...
