Everyday, people search on Google for the best products from retailers large and small. With Product Listing Ads (PLA) on Google Shopping, people can browse a wide selection of products, finding high-quality imagery and relevant product information like brand and price.To make it easier for you to connect...
Customize your AdWords conversion window to more accurately measure your performance
A consumer’s journey to purchase isn’t always immediate. People may search on a number of keywords, over several days and across different channels before making a purchase. Sometimes decisions span a few days, but more significant decisions, like buying a car or booking vacation travel, can take longer.To...
Dashboards, Advanced Segments, And Custom Reports For Your Business Needs
A version of this post originally appeared on the Google Analytics Blog.We’ve heard you loud and clear that getting started on Google Analytics can be challenging. It’s such a robust tool with a variety of reports, filters, and customizations that for a new user it can be overwhelming to figure out...
Google Tag Manager: Video and Q&A
Have you ever struggled with implementing new marketing and measurement tools on your website? For many people, deploying data collection “tags” (like conversion tracking, remarketing, audience reporting and analytics) can take weeks or months. Worse, the tag implementation is often incorrect, meaning...
Google Tag Manager: Webinar, GoPro case study, and product updates
Just over a month ago, we launched Google Tag Manager, a free tool that makes it easy for marketers to add and update website tags—including conversion tracking, site analytics, remarketing and more—with just a few clicks. Since then, we’ve released the product in 35 languages, we’ve added new tagging...
Make better decisions in AdWords with your Google Analytics data
If you’re already using Google Analytics, you know how useful it can be to help you make better decisions and improve your online marketing. Now, we’re making it possible to use your Google Analytics data right in AdWords. After setting up AdWords to import your Google Analytics data, you’ll have access...
Slice and dice your data using AdWords labels
We are excited to announce the launch of account labels. Starting this week, you can organize your account’s keywords, ads, ad groups and campaigns into custom groupings so you can quickly and easily filter and report on the data that is of most interest to you. To see the opportunities that labels...
Measure how customers interact with your ads
New AdWords features such as Product ads, Sitelinks and Click-to-call allow you to create more interactive ads. Product ads and Sitelinks help customers find the most relevant pages on your website and Click-to-call allows customers to call your business directly from the search results.As ads become...
Introducing the Japan and Asia-Pacific Conversion Room
Google Analytics, Google Website Optimizer, Search Funnels, and AdWords Conversion Tracking - these are some of our favorite tools for measuring and optimizing conversions on websites. These tools help you maximize your return on investment whether your site exists to share information, generate leads,...
The Report Center is retiring soon
Back in June we began moving AdWords reports into the Campaigns tab. Since then, we’ve copied over every key AdWords report, letting you quickly download your data from the same pages where you manage your campaigns.In the next few weeks we’ll finish the transition and retire the Report Center entirely....
