Along with a user's query, context signals like location, time of day, and device have become increasingly important in showing people the right ads with their search results. With enhanced campaigns, it's now easier to reach people in the moments that matter across all screens, with ads that are more...
Reconnect with site visitors using beautiful, customized dynamic ads
As we continue to expand our advertising solutions, our goal is to provide a great user experience for both advertisers and consumers. We know that advertisers are always looking for new ways to reach their customers with compelling ads that drive engagement and conversions. Today, we are excited to...
Building Display Creatives for Your Audience
If you’re audience targeting (or considering it), customizing your ads for your audience can yield better performance. Here are the top tips for audience targeted creatives learned through the collective experience of hundreds of Google AdWords account teams.1. Make your ads a helpful step in the user...
