We’re excited to announce that Google Tag Manager has publicly launched Auto-Event Tracking, which lets you measure events happening on the page without writing HTML or Javascript. Those of you measuring events in Tag Manager today will already have minds racing with the possibilities - skip ahead to...
Introducing an all-new DFA: DoubleClick Campaign Manager
The following post originally appeared on the DoubleClick Advertiser Blog.The phase of adolescence is a transitional one, and this year, on the 15th anniversary of DoubleClick for Advertisers (DFA) we find ourselves celebrating a big milestone: an entirely rebuilt campaign management platform for marketers...
Choose AdSense: Make Money from Your Content
Not using AdSense yet?In the last ten years, AdSense has helped over 2 million partners grow their businesses. Be sure to tune in on Wednesday September 11, at 11:00AM, when we’ll be hosting a special 10th Anniversary Hangout on Air for prospective publishers. If you haven’t yet signed up for...
Creating a Standard Data Layer for the Tag Management Industry
It’s been an exciting few months for Google Tag Manager. As referenced in our previous post this morning, Google Tag Manager is now serving twice the amount of traffic it was in April 2013 and we have been steadily adding features. Recently, at Google I/O, we announced that Google Tag Manager...
Solving Tag Management Problems for Large Advertisers
Last year we launched Google Tag Manager to make it easier for marketers to use tools like analytics, conversion tracking and Remarketing without having to edit website code. Google Tag Manager lets marketers place a single tag (a tiny piece of javascript code) on their site, and then with our easy-to-use...
Introducing the Google Databoard: A new way to explore research
The following was originally posted to the Inside AdWords blog.It’s important for businesses to stay up to date about the most recent research and insights related to their industry. Unfortunately -- with so many new studies and with data being updated so often -- it can difficult to keep up. To make...
Website Satisfaction By Google Consumer Surveys -- For Free
If you are like most business owners, you know how important a healthy online community is to your business’s success. Traditionally, collecting user feedback has been an expensive and time-consuming process, but now you can hear from your site visitors for free using Google Consumer Surveys.Website...
4 Ways To Win In Retail This 4th Of July With DoubleClick Search
The following post originally appeared on the DoubleClick Search blog.Ah, the 4th of July: a time for day-long picnics at the park, fishing trips by the lake, night skies filled with fireworks -- and of course, shopping. If you’re a search marketer focused on retail, you know that holidays like the...
Webinar Video: Combined Power of AdWords and Analytics
Last Tuesday, Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, shared tips for getting more out of your Google Analytics and AdWords accounts by using them together. During the webinar, they showed why it’s important to link your Google Analytics and AdWords accounts (which is now even easier...
Display Remarketing from Search Ads Out of Beta
A version of this post originally appeared on the DoubleClick search blog.Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager,...
