Everyday, people search on Google for the best products from retailers large and small. With Product Listing Ads (PLA) on Google Shopping, people can browse a wide selection of products, finding high-quality imagery and relevant product information like brand and price.To make it easier for you to connect...
Mobile Product Listing Ads Improvements and Success Stories
People are increasingly turning to their mobile devices as shopping assistants at home, in stores, and on the go, and constant connectivity is helping shoppers find the products they want, whenever they want. Google Shopping connects people looking for products with the best places to buy both online...
Get more out of Google Shopping with Channel Intelligence
With the holidays right around the corner and shoppers already beginning their holiday shopping research online, advertisers are getting poised to reach those customers. Research from Think With Google shows that online sales during Black Friday increased by 26% last year.* By optimizing your Product...
Prepare your data feeds for the holidays with Google Shopping Office Hours
With less than three months to Black Friday, the holiday shopping season is quickly approaching. We know that advertisers with Product Listing Ads campaigns are in search of new ways to optimize their product data and drive more traffic to their stores.Last week, we hosted Google Shopping Office Hours...
Connect, Click and Convert Around the World with Google Shopping
On June 11th, Google Shopping will complete the transition to a commercial model in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic. When the transition is complete, free product listings will no longer appear on Google...
4 days left for Google Shopping promotional credit
In December, we announced a promotional credit for all eligible merchants in Australia, Japan, Brazil, Czech Republic, Spain, Italy, France, Netherlands, U.K., Germany and Switzerland who create a Product Listing Ad campaign promoting all the products in their Merchant Center account before April 12,...
Reach smartphone users around the world with Google Shopping
People today are constantly connected, presenting a tremendous opportunity for retailers to deliver the right products to them across devices anytime, anywhere. We recently announced the release of enhanced campaigns to help advertisers reach customers in a multi-screen world. Today we’re...
Google Shopping global transition is underway
On February 13, Google Shopping results in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and the Czech Republic began to transition to a new commercial experience built on Product Listing Ads. If you’re a merchant in one of these countries and...
Google Shopping: Promotional Credit and Update to Feed Spec for International Merchants
Last month we announced the international rollout of the new Google Shopping model built on Product Listing Ads. Starting in February 2013, Google Shopping in ten more countries will be transitioning to a new experience built on Product Listing Ads. We believe these changes, and the improved user experience,...
Google Shopping goes global
On May 31, we announced a new initiative to improve our shopping experience over time. We designed this initiative to help shoppers better research purchases, compare different products and their features and prices, and then connect with merchants to make their purchase.As part of this new initiative,...
