We invest a lot of time and resources to ensure that ads deliver a safe and positive experience for users. Our advertising policies play a big role in this effort.Being familiar with our ads policies can help you avoid violating them. When we detect ads or sites that violate our policies, we block them....
Unique sitelinks policy will be more proactively enforced
Sitelinks give users a choice of destinations on your website that they can visit directly from your text ads. Hopefully you’ve already been using sitelinks to improve your campaign performance. Maybe you’re now preparing your campaigns to be eligible for enhanced sitelinks, which offer an even...
Keeping AdWords Policies Current
Recently, we’ve been explaining how our systems and policies stop unwanted ads from showing on Google and elsewhere. One part of these efforts is our constant review of our policies for advertisers, to make sure they keep up with evolving practices on the web that can harm users’ experiences.We regularly...
An easier way to view advertising policies
Understanding AdWords advertising policies is an important part of successfully managing your account and delivering ads that are safe and useful to users. To help you understand how policies affect the delivery of your ads, we recently introduced a status insights icon on the Ads tab. We’re now following...
Clearing up some policy myths
There seem to be more rumors circulating lately about YouTube’s content policies than there are about Jennifer’s baby bump, so we’d like to clarify a few misconceptions. Myth #1: YouTube pre-screens the videos that you upload.Truth: 48 hours of video are uploaded to YouTube every minute. It’s not possible...
Change to the AdWords advertising policy on alcohol
We’ve changed our AdWords advertising policy on alcohol to allow ads that promote the sale of hard alcohol and liquor. This is an extension of a policy change that we made in December 2008, which permitted ads that promote the branding of hard alcohol and liquor.Since then, hard alcohol advertisers...
Update to Canadian, UK and Ireland ad text trademark policy
Last year, in an effort to provide better ads and a higher quality experience for our users, we adjusted our trademark policy in the U.S. to allow some advertisers to use third party trademarks in their ad text even if they don’t own that trademark or have explicit approval from the trademark owner...
