Google Analytics can be an incredibly valuable source of information for AdSense publishers, and today we’re announcing a new way for you to use those insights to improve your site’s performance. Google Analytics has created a data sharing setting to give you the option to let our optimization...
Bidding Best Practices (Part 3) - Calculating mobile bid adjustments
Today’s post about calculating mobile bid adjustments is the third in a bidding best practices series. The previous post covered improving your results with location bid adjustments.People are now constantly connected and switching seamlessly between devices. In fact, more than 38% of our daily media...
Bidding Best Practices (Part 2): Improving Results with Location Bid Adjustments
Today’s post about improving results with location bid adjustments is the second in a bidding best practices series. The series began with prioritizing and iterating on your bid adjustments. Your advertising performance almost always varies by location, no matter what kind of business you run. The good...
A new look for personalized ad unit optimization recommendations in your account
Just over a year ago, we introduced recommendations for individual AdSense for content ad units, directly in your account. In addition to the personalized tips you might receive via email, these recommendations provide specific suggestions for improving your account performance by changing ad unit type...
Enhanced campaigns: New bidding tools and mobile bid adjustments
Today, people are constantly connected and searching from all kinds of devices. Advertisers are looking for ways to reach people with ads that are relevant to their context, like their location, the time of day and the device they are using. With an enhanced campaign, you can easily vary your bids across...
Your optimization checklist, Part 2
Last week we covered some oldie-but-goodie optimization tips. Today, we’ll focus on some advanced tips to help you bring your AdSense strategy to the next level. We encourage you to review the full list and check off items as you complete them. Ensure your site has a positive user experience: User experience...
Your optimization checklist, Part 1
With a fresh start to the year, now is a great time to review your AdSense strategy to ensure you’re making the most out of your ads. With that in mind, we’re kicking off a two-part optimization checklist series to help you increase your earning potential. In this first post, we’ll review some oldie-but-goodie...
Modcloth and Inflection Drive Performance with Next-Gen Keyword Contextual Targeting
Advertisers use contextual targeting on the Google Display Network to reach new customers as they browse content related to their products and services. In March we launched Next-Gen Keyword Contextual Targeting, which enabled our display advertisers to manage their contextual campaigns with the same...
HiPenpal.com makes more than 50% of AdSense revenue through mobile
HiPenpal.com is an international penpal website that facilitates the exchange of messages between people from different countries across all ages. Since its inception in 2006, HiPenpal.com, a Korea based company, has grown its membership base to 180,000 and has gained popularity in the United States...
5 Principles of User Experience, Part 3
This is the final post of a three-part series highlighting five user experience principles to keep in mind when designing your site. Using these principles will help provide a great experience for users on your site. To see these principles applied to an AdSense publisher’s site, we'll host a live Google+...
