New Mobile Playbook offers blueprint for winning over the constantly connected consumerConsumers continue to embrace smartphones and constant connectivity at breakneck speed. Over the past two years, smartphone penetration in the US nearly doubled from 31% to 56%1 while smartphones as a percentage of...
Estimated Total Conversions: New insights for the multi-screen world
People are constantly connected, using multiple devices throughout the day to shop, communicate and stay entertained. A September 2013 study of multi-device consumers found that over 90% move sequentially between several screens for everyday activities like booking a hotel or shopping for electronics....
New research shows that 70% of mobile searchers call a business directly from search results
E-commerce continues to grow quickly with people shopping across a variety of devices, but often times there is no comparison to talking with a live person. Phone calls are still an important channel for research and purchasing, with 70% of mobile searchers reporting they click to call directly from...
Capturing the mobile opportunity - being present and bidding well
This year, for the first time, the majority of people in the US own a smartphone.1 This means that more people than ever are constantly connected, using their phones throughout the day to search for information, shop, or stay entertained. As a result, we are seeing growth in mobile searches...
Stepping into the future together
Our two most important goals for AdWords are to make ads more relevant and useful for users, and more effective and simple to manage for advertisers. That's why I was so excited to announce enhanced campaigns this past February. With enhanced campaigns, we're making it easier to reach people in the...
New research shows that 88% of ad clicks from mobile search are incremental to organic clicks
This year, for the first time, the majority of people in the US (56%1) own a smartphone. In this constantly connected world, people use mobile search throughout the day to find information, shop, and stay connected. Businesses, therefore, are making mobile a central part of their business...
Introducing the Google Databoard: A new way to explore research
It’s important for businesses to stay up to date about the most recent research and insights related to their industry. Unfortunately -- with so many new studies and with data being updated so often -- it can difficult to keep up. To make life a bit easier, we created the Databoard for Research Insights,...
Get a Head Start with Enhanced Campaigns: Why to Upgrade Now
Enhanced campaigns offer an array of new features to drive better performance and efficiency. With more than three million campaigns already upgraded, we’ve heard many great examples of advertisers finding new pockets of revenue and reaching new customers with enhanced campaigns – all while saving time....
Webinar Next Thursday 5/30: Measuring Success in a Multi-Device World
The digital journey has grown more complex, giving customers the option to move seamlessly across media and devices. This shift in technology can make it challenging to get a complete picture of customers’ interactions. As a marketer, your success depends on gaining visibility into your customers’...
Bidding Best Practices (Part 3) - Calculating mobile bid adjustments
Today’s post about calculating mobile bid adjustments is the third in a bidding best practices series. The previous post covered improving your results with location bid adjustments.People are now constantly connected and switching seamlessly between devices. In fact, more than 38% of our daily media...
