One of our goals is to provide tools to help you better understand how people searching on Google are connecting with your business. That’s why we provide reports like the Search overview in Google Analytics, Search queries in Webmaster Tools, the AdWords Search terms report and impression share reports.Today,...
Easily compare your ad performance over time
Which campaigns are down this week? How is my performance this month compared to last month? If you’re like most advertisers, you ask yourself these questions on a regular basis. Over the next few days, we’re rolling out a feature that makes it much easier compare metrics across different time periods...
New top movers report to track how your ad performance has changed
Many of you start each day by asking: What is driving a change in my clicks or cost? What campaigns or ad groups saw the the largest moves? Did any of my recent changes break something?To help answer these questions, we’ve created the top movers report to show you which campaigns and ad groups have...
See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics
Originally posted on the Google Analytics blogEvery customer journey is different — a customer may see your display or video ads, receive an email, and then click through to your site from a search ad or organic search listing. Often, viewing display ads can attract your clients’ interest in your product...
New ways to see how you stack up against the competition with Auction insights
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The Auction insights report gives you valuable insight into how your ad performance compares with that of other advertisers. For example, based on the impressions you’re eligible for, you can see how often your competitors’ ads are appearing above yours or whether one of your competitors has a...
The new Display Benchmarks Tool: put context around your display campaigns
Imagine: you’ve built a beautiful digital marketing campaign and it’s finally live. You get your reports back with a list of data points and while the numbers seem good, it’s pretty hard to understand them without any reference points. That’s the crutch: data doesn’t take on meaning when it’s just floating...
The Importance of Being Seen: Viewability and Brands
Brand marketers since the “Mad Men” era have often sought insight to a simple question: ‘Was my ad seen?’ The answer was that your ad was published, your commercial ran, your online impression served on a web page, but it was impossible to say with certainty whether an ad was viewed or not. Thanks to...
The Full Value of Mobile: New calculator and resources to estimate mobile’s value for your business in the new, multi-screen world
We live in a world of constant connectivity, where mobility is bridging the digital and physical worlds. With smartphones in hand, people are taking a variety of online and offline actions, like calling a business, downloading an app, looking for directions to a store, or starting research that leads...
Mobile’s immediacy effect: Half of mobile search conversions happen in one hour
In this era of mobility, our smartphones are always with us, keeping us connected anytime and anywhere. With this constant connectivity, we’ve come to expect information (literally) right at our fingertips just a search away - whether it’s locating the nearest sushi restaurant or booking flights for...
Measuring Brand Lift With Google Consumer Surveys
A few weeks ago, Susan Wojcicki spoke at IAB about building an ads ecosystem for 2020. There, she introduced a new tool, Brand Lift surveys in AdWords, that will help advertisers measure the brand impact of their display campaigns via surveys. We wanted to provide a bit more detail about...
