The world is getting smaller. Today, people use search to shop for products and services from around the corner or across the world. This means that every business can now be a global business. To help you connect with your customers - wherever they’re located - we’re improving the way location targeting...
Bidding Best Practices (Part 2): Improving Results with Location Bid Adjustments
Today’s post about improving results with location bid adjustments is the second in a bidding best practices series. The series began with prioritizing and iterating on your bid adjustments. Your advertising performance almost always varies by location, no matter what kind of business you run. The good...
Reach local customers searching on Google Maps
Whether they are searching for a rental car near their office or a bakery close to a relative’s house, people expect fast, relevant and useful results from Google Maps. Great local commercial listings have always added useful information to Google Maps and helped businesses connect with consumers. Ads...
Enhanced campaigns: Improving online and offline results with location bid adjustments and offer extensions
April 11 update: Offer extensions are now available and can be shown in the UK.With AdWords, you’ve been able to run campaigns in targeted geographic locations and attach your local business address to your search ads using location extensions. Now, new location-oriented features in enhanced...
Getting more local in Canada, the US, and 9 other countries
Location matters. Whether you’re running a national bank in Montréal, Canada or a contemporary fashion boutique in Brugge, Belgium, being able to target or exclude certain geographic locations with your online advertising can boost your business and save you money. Today, advertisers in Canada, the...
All Politics is Local: Introducing Congressional District Targeting for Google AdWords
Originally posted to the Politics & Elections Blog In his autobiography, Former House Speaker Tip O’Neill famously said “All politics is local”. With all 435 seats up for election in brand new Congressional Districts this November, that adage rings even more true for House candidates running this...
Get Local with ZIP Code targeting
As previously announced, you can now target 5-digit U.S. ZIP codes in AdWords campaigns on Google Search and Display networks. ZIP code targeting can help you reach the same audiences as your direct mail campaigns, target specific service areas, reach more profitable customers, or optimize national...
Get Local with AdWords
Get organized this spring with new location features in AdWords and share your storiesOver the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with more than 77 franchise locations. To reach customers...
More clarity and control with location targeting improvements
When we launched advanced location targeting in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting options clearer and more powerful. Here’s an overview...
