The following is a guest post contributed by Dan Wilkerson, marketing manager at LunaMetrics, a Google Analytics Certified Partner & Digital Marketing Consultancy.A core issue with measuring social media is that due to the way that traffic migrates around the web, there are lots of situations where...
Analyze Organic Search Engine Marketing with Google Analytics & Webmaster Tools Data
There are many ways to measure the effectiveness of organic search engine marketing. We’d like to explore various techniques in a series of posts here on the Analytics blog. Today we’ll talk about understanding organic using landing pages and Webmaster Tools data. Today, almost all marketers are...
Monitoring & Analyzing Error Pages (404s) Using Analytics
I recently wrote a post on the Google Analytics + page about monitoring error pages on websites. The post was well received and generated a healthy discussion on Google+, so I decided to write a more detailed article on the subject here. First of all, what exactly is an error or 404 page? According...
Free Course On Creating Your First Online Campaign
Want to reach potential customers online, but not sure how? We’ve got good news. Starting July 22, the AdWords Guides to Success Team will be offering Marketing 101, our first-ever massive open online course (MOOC). Register now.The free course is for businesses who haven’t yet started advertising online...
Webinar Video & Recap: Measuring Success in a Multi-Device World
Last Thursday, we held a webinar discussing how to effectively measure the customer’s journey in a multi-device world. We focused on high-level best practices and strategies, as well as how Google Analytics and other Google tools can help you measure and respond to the evolving customer journey.Watch...
Getting Started with Analytics Measurement for Marketing Campaigns: A Brief Guide
As an analytics practitioner, one of the most important things I try to teach marketers is how to properly tag their campaigns so we can report on the success of their efforts. To do this, I've created a guide for them to follow to make it easy to choose the proper UTM codes to have consistent...
The Periodic Table of Google Analytics
The following is a guest post from Jeff Sauer, Vice President at Three Deep Marketing, a Google Analytics Certified Partner. Jeff writes often about Digital Marketing at his Jeffalytics Blog and he writes about Travel on his Free World Traveler blog. I have long compared Google Analytics to the...
3 Key Google Analytics Features In-House Practitioners Should Be Using
Working as a practitioner in house at a technology company, one of my jobs is to teach my team members how to fish with Google Analytics. What should they be looking for in GA? Where do they start? What is meaningful? Are the campaigns being measured? Are the microsites tagged? These are the types of...
5 Things You Should Be Doing With Google Mobile App Analytics Crash & Exception Measurement
When an app crashes, it disrupts the user experience, may cause data loss, and worst of all, might even cause users to uninstall the app altogether. As developers, we do our best to minimize crashes, but no app is ever perfectly stable.A crash can actually represent a great opportunity to improve an...
