Behind every successful AdWords campaign are well planned out keywords and ad groups. In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve...
New column makes keyword management easier
We recently launched a new keyword column in the search term report to let you see exactly which keywords matched particular search terms. With this information at your fingertips, you can quickly and easily make better keyword and bid management decisions. But don’t take our word for it. We’ll let...
Making large-scale changes faster and easier in AdWords
Have you ever needed to adjust your AdWords bids by 5% for several thousand keywords? Or had to find and replace a bit of text in your ad copy across a couple hundred ads? Maybe you’ve changed your web address and need to update all of your visible URLs and destination URLs across your account.We love...
AdWords Examples - Targeting your keywords
In this fourth and last part of the series “AdWords Examples,” we’ll examine how to select and then evaluate keywords. If you missed the previous parts in the series you can find them here: Campaigns, Ad groups and Ads.In this series we’ve been following Lisa, who has been creating a campaign specific...
Making campaign planning and build-out faster and more accurate
We've been listening closely to your suggestions on how to reduce the guesswork involved with building new campaigns. To help improve the campaign building process, we’re rolling out improvements to the Keyword Tool and Traffic Estimator.Improvements to the Keyword ToolTo help improve campaign management,...
New matching behavior for phrase and exact match keywords
Consider these three exact and phrase match keywords in AdWords. [waterproof sunblock] "bollard cover" [single serving coffee maker] Now have a look at these two rows of search queries.1. waterproof sunblock buy bollard cover single serving...
The Keyword Tool - when you talk, we listen
We want to thank you for all the feedback you’ve given us on the Keyword Tool. The first thing you told us is that you want more keywords that are better targeted to your account and searches, and we’ve made improvements in this area. We’ve also added features such as better filters, the ability to...
