Over the past several years, Google has encouraged academic research and participation in the area of click fraud detection. Our Ad Traffic Quality team is excited to continue this support and recently participated in the AdFraud 2007 workshop at Stanford University. The workshop was attended by more...
Introducing the Ad Traffic Quality Resource Center
Over the past couple of years, the Click Quality team has launched many new initiatives and shared a great deal of information about how they combat click fraud. To help keep track of their various presentations, blog posts, articles, and more, they've created a new website to serve as the single source...
What’s new in the world of invalid clicks
AdWords is a product that’s constantly evolving. To help keep you up-to-date, we like to check-in with individual product teams to see what they’re up to. This time around, I got an update from the Click Quality team, a group of folks dedicated to protecting advertisers from invalid clicks and click...
A new case study on botnet-based click fraud
In the last year, you've probably read a lot about how Google not only manages the issue of click fraud, but also protects our advertisers against the many ways in which criminals attempt click fraud -- including clicking on ads themselves, hiring low-cost workers to click on ads all day, and "high-tech"...
Meet the Click Quality team
Over the past year, we’ve written about invalid clicks to let you know about the new invalid clicks report and provide answers to some of the most frequently asked invalid click questions. Now, we want to introduce you to the Click Quality team, who investigates your invalid click concerns. This team...
