Everyday, people search on Google for the best products from retailers large and small. With Product Listing Ads (PLA) on Google Shopping, people can browse a wide selection of products, finding high-quality imagery and relevant product information like brand and price.To make it easier for you to connect...
Mobile Product Listing Ads Improvements and Success Stories
People are increasingly turning to their mobile devices as shopping assistants at home, in stores, and on the go, and constant connectivity is helping shoppers find the products they want, whenever they want. Google Shopping connects people looking for products with the best places to buy both online...
Get more out of Google Shopping with Channel Intelligence
With the holidays right around the corner and shoppers already beginning their holiday shopping research online, advertisers are getting poised to reach those customers. Research from Think With Google shows that online sales during Black Friday increased by 26% last year.* By optimizing your Product...
Google Shopping goes local
With Google Shopping, people can easily research products, compare items, and connect with merchants online to make their purchase. We've been going global to bring a quality online shopping experience to users around the world. But sometimes the most helpful information about a product is whether you...
Prepare your data feeds for the holidays with Google Shopping Office Hours
With less than three months to Black Friday, the holiday shopping season is quickly approaching. We know that advertisers with Product Listing Ads campaigns are in search of new ways to optimize their product data and drive more traffic to their stores.Last week, we hosted Google Shopping Office Hours...
Reminder on enforcement of Google Shopping unique product identifier requirements
A few weeks ago, we announced that we’ll soon be enforcing the new unique product identifier requirements to continue improving data quality on Google Shopping. These new specifications help us serve better results to users while creating more opportunities for merchants. We highly recommend making...
Connect, Click and Convert Around the World with Google Shopping
On June 11th, Google Shopping will complete the transition to a commercial model in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic. When the transition is complete, free product listings will no longer appear on Google...
4 days left for Google Shopping promotional credit
In December, we announced a promotional credit for all eligible merchants in Australia, Japan, Brazil, Czech Republic, Spain, Italy, France, Netherlands, U.K., Germany and Switzerland who create a Product Listing Ad campaign promoting all the products in their Merchant Center account before April 12,...
Reach smartphone users around the world with Google Shopping
People today are constantly connected, presenting a tremendous opportunity for retailers to deliver the right products to them across devices anytime, anywhere. We recently announced the release of enhanced campaigns to help advertisers reach customers in a multi-screen world. Today we’re...
Join AdWords and DoubleClick Search at SMX West in San Jose
SMX West kicks off on March 11, and the AdWords and DoubleClick Search teams hope to see you there!During the first two days of SMX West, Google will be on the floor to help you learn how to engage your audiences in a constantly connected world. Below are some of the activities that we’ll be hosting...
