There are many ways to measure the effectiveness of organic search engine marketing. We’d like to explore various techniques in a series of posts here on the Analytics blog. Today we’ll talk about understanding organic using landing pages and Webmaster Tools data. Today, almost all marketers are...
Measure What Matters—A Better Approach to Social Attribution
Webinar on Tuesday 7/16Register for the webinar here.When it comes to web analytics, one of the biggest complaints from marketers has long been the lack of technology to measure the ROI of social media. Thanks to our exciting integration between Google Analytics and Wildfire by Google that was first...
Webinar Video: Combined Power of AdWords and Analytics
Last Tuesday, Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, shared tips for getting more out of your Google Analytics and AdWords accounts by using them together. During the webinar, they showed why it’s important to link your Google Analytics and AdWords accounts (which is now even easier...
Optimize Your Website with SiteApps and GA
Google Analytics excels at collecting an incredible amount of information about how visitors interact with the web and mobile properties of its users. This data provides marketers and analysts who know what they’re looking for with with an incredibly powerful platform to understand what’s working and...
Segment Your GA Data by Demographics with UserReport
One of the most complex challenges that marketers face is managing the effective segmentation of their user base. Each of their target audiences has a different set of preferences and the process of creating campaigns based on intuition just isn't effective.UserReport is an on-site survey tool that...
Analytics reporting with Google Apps Script at the UK Cabinet Office
Guest author Ashraf Chohan works at the Government Digital Service (GDS), part of the UK Cabinet Office. Originally posted on the Google Apps Developer Blog by Arun Nagarajan.Recently, when we were preparing the launch of GOV.UK, my team was tasked with creating a series of high-level metrics reports...
Getting The Most Out Of Google Analytics For Lead Generation
The following is a guest post from Jeff Sauer, Vice President at Three Deep Marketing, a Google Analytics Certified Partner. Jeff recently started a website dedicated to advancing digital marketing knowledge called Jeffalytics. Lead generators know that the combination of Google...
An invitation to social sites to integrate with Google Analytics
Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content - on and off their site -...
