Our constantly connected world presents a great opportunity for marketers to be more effective and relevant to customers by optimizing for context -- device, location and time. Earlier this year, we launched enhanced campaigns to help advertisers take advantage of these new opportunities and manage...
Combined Power of AdWords and Analytics
Last Tuesday, Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, shared tips for getting more out of your Google Analytics and AdWords accounts by using them together. During the webinar, they showed why it’s important to link your Google Analytics and AdWords accounts (which is now even easier...
Improving Analytics & AdWords Account Linking
Many businesses advertise to find new customers, and optimizing advertising campaigns to reach the right people will increase marketing effectiveness and ROI. Google Analytics helps marketers achieve this by offering insights into customer behavior on an advertiser’s websites, apps, and other properties....
See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics
Originally posted on the Google Analytics blogEvery customer journey is different — a customer may see your display or video ads, receive an email, and then click through to your site from a search ad or organic search listing. Often, viewing display ads can attract your clients’ interest in your product...
Unleashing the Combined Power of Google Analytics and AdWords: Webinar Next Tuesday, 6/18
In many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site. You may have a high clickthrough rate (CTR) in...
Webinar Next Thursday 5/30: Measuring Success in a Multi-Device World
The digital journey has grown more complex, giving customers the option to move seamlessly across media and devices. This shift in technology can make it challenging to get a complete picture of customers’ interactions. As a marketer, your success depends on gaining visibility into your customers’...
Dashboards, Advanced Segments, And Custom Reports For Your Business Needs
A version of this post originally appeared on the Google Analytics Blog.We’ve heard you loud and clear that getting started on Google Analytics can be challenging. It’s such a robust tool with a variety of reports, filters, and customizations that for a new user it can be overwhelming to figure out...
Google Tag Manager: Video and Q&A
Have you ever struggled with implementing new marketing and measurement tools on your website? For many people, deploying data collection “tags” (like conversion tracking, remarketing, audience reporting and analytics) can take weeks or months. Worse, the tag implementation is often incorrect, meaning...
Make better decisions in AdWords with your Google Analytics data
If you’re already using Google Analytics, you know how useful it can be to help you make better decisions and improve your online marketing. Now, we’re making it possible to use your Google Analytics data right in AdWords. After setting up AdWords to import your Google Analytics data, you’ll have access...
Digital marketing made (much) easier: Introducing Google Tag Manager
(Cross posted from the Analytics Blog)Over the past few years, we’ve seen massive improvements in digital marketing sophistication and capabilities. Today there’s a rich suite of tools allowing marketers to gain better insights, reach audiences in new ways, and develop improved marketing campaigns so...
