As we announced earlier this month, we’ve included the iPad in our list of mobile devices with full internet browsers, making it easy for you to run your campaigns on it.Now that we’ve finished our rigorous iPad testing, we feel confident adding the iPad to the list of mobile devices that you can target...
Go Mobile! Series: Understand your click-to-call options
Our mobile phones are with us for a large part of the day. When you're on the go and there's no time to turn on a laptop or computer, it's natural to reach for your phone when you need to conduct a search, especially now that many phones have the capability to access the Internet. According to the Kelsey...
Go Mobile! Series: Your ads on the iPad
Like many of you, we’re excited about the upcoming release of Apple’s iPad and the promise of tablet computers. Innovative products like the iPad are on the cutting edge of a whole new class of devices that promise to make accessing information and content easier and more fun.Over the past year, we’ve...
Go Mobile! Series: Reach local customers
About one in three mobile search queries are made by people who are looking for something in their local area. This means that local businesses have the opportunity to reach mobile users when they’re nearby and looking to take immediate action. Here are a few tips to help you reach these potential customers.1)...
Go Mobile! Series: A case study in optimizing mobile campaigns
More and more people are accessing the internet on their mobile devices. Take advantage of this trend by making sure that your ad campaigns are opted in to show on mobile devices with full internet browsers. If you’d like to take things to the next level, create separate mobile-focused campaigns so...
Go Mobile! Series: Enhanced click-to-call phone numbers
Recently, we announced new click-to-call phone numbers for local ads that appear on mobile devices with full internet browsers, like iPhone, Android or Palm Pre. This week, we're bringing the same click-to-call benefits to national advertisers through phone extensions. Phone extensions allow you to...
Go Mobile! Series: Join us for a free mobile webinar
The Internet is going mobile. Every week, tens of millions of people search on Google from their mobile phones and generate hundreds of millions of searches. Using mobile ads, you can reach these consumers while they're on-the-go.Please join us for an upcoming webinar about what we're seeing in the...
Go Mobile! Series: Targeting options to make your mobile ads relevant
Last week, we showed you how to use Google Analytics to understand how mobile visitors interact with your website. We also showed you how to use that information to optimize your AdWords campaigns. This week, we'll show you how you can tailor your campaigns to reach the most relevant mobile audience.What...
Go Mobile! Series: Introducing click-to-call phone numbers in local ads on mobile devices
When people search for goods or services using their mobile phones, they often prefer to call a store rather than visit that store's website. Whether they're placing a direct order, making a reservation, or inquiring about services, the ability for prospective customers to easily call your business...
Go Mobile! Series: New targeting options for mobile ads
If you've chosen to show ads on iPhones and other mobile devices with full internet browsers, you can now target specific mobile devices or carriers. This feature makes it easier for you to reach the right users if you have a carrier- or device-specific message. This includes landing pages that have...
