The need to customize and fine-tune your marketing measurement solutions becomes a key discriminator in unlocking additional value which might have been missed when applying out-of-the-box views on your data. For this reason, the Multi-Channel Funnel Analysis within Google Analytics Attribution provides...
No Code Required: Auto-Event Tracking with Google Tag Manager
We’re excited to announce that Google Tag Manager has publicly launched Auto-Event Tracking, which lets you measure events happening on the page without writing HTML or Javascript. Those of you measuring events in Tag Manager today will already have minds racing with the possibilities - skip ahead to...
Browsing, Sharing and Importing Analytics Insights Now Just A Click Away
Earlier this year, we announced the Google Analytics Solution Gallery with a collection of custom reports, segments and dashboards selected by our team to help new users get started. Today we are excited to open the platform to the public and allow any of our millions of users across the globe to share...
New Acquisitions Reporting & Channels Shows A More Complete Picture Of Your Users & Marketing
Traffic sources in Google Analytics contains some of the most popular reports in our product and are accessed daily by millions of users. That’s why we’ve been thinking about how to evolve these reports to better present your key metrics and give you a broader view of your business. We know how...
See the Full Picture of Your Users in Google Play with Google Analytics for Mobile Apps
We recently re-imagined in-app analytics from the ground up, speaking the language that matters to app developers and marketers. Since launch, the insights provided by Google Analytics for Mobile Apps are already helping hundreds of thousands of app developers and marketers create more successful Android...
New Features In Google Analytics Content Experiments Platform
Analyzing data to gain insights into your business and marketing efficacy is just step one. Taking action on that data is the all too important next step. The Google Analytics team continues its focus on making analytics actionable with the latest additions to the Content Experiments Platform. Together,...
Updates on Analytics Access Controls
We want to share an exciting update to the earlier post about the new Analytics access controls. As we mentioned in that earlier post, we have built a more powerful access-control system to help you better manage who on your team can access what entities in your Analytics accounts. These access...
Bid Adjustment Reporting in Google Analytics
Our constantly connected world presents a great opportunity for marketers to be more effective and relevant to customers by optimizing for context -- device, location and time. Earlier this year, we launched enhanced campaigns to help advertisers take advantage of these new opportunities and manage...
Re-imagining Segmentation In Analytics To Help You Make Better Decisions, Faster
One of the most popular and powerful features in Google Analytics is Advanced Segmentation. It lets you isolate and analyze subsets of your traffic. You can select from predefined segments such as "Paid Traffic" and "Visits with Conversions" or create your own segments with a flexible, easy-to-use segment...
Improving Analytics & AdWords Account Linking
Many businesses advertise to find new customers, and optimizing advertising campaigns to reach the right people will increase marketing effectiveness and ROI. Google Analytics helps marketers achieve this by offering insights into customer behavior on an advertiser’s websites, apps, and other properties....
