Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying something from your website — and all of these interactions can play a role in the final sale. It’s...
Multi-Currency E-Commerce Support In Google Analytics
We’ve listened to your feedback and have heard the requests loud and clear: E-Commerce should support multiple currencies. We’re pleased to announce the launch of this feature which will be rolling out to all users over the next few weeks. Multi-Currency support for eCommerce provides Google Analytics...
Reaching Your Goals with Analytics: Webinar follow-up
At last Thursday’s webinar on Goals, we we explored one of the most fundamental analytics topics: how to translate your business objectives into measurable actions on your website. You sent in your questions, and we heard from many users that you want more guidance on turning all that data into insights.Please...
New Ecommerce tracking and validation in the Analytics SDK for Android
Increasingly, mobile applications allow you to purchase products and virtual goods. For that reason, it’s important to track these mobile transactions in order to understand which products perform well.So today we’ve added Ecommerce tracking functionality to the Google Analytics SDK for Android.Ecommerce...
Using The Wrong Tracking Code Can Cost You $500k a Year
This is a guest post from Tom Critchlow who is an excel ninja, data geek, analytics nerd and head of search for Distilled, a London & Seattle based search agency. Tom provides a cautionary tale on the importance of keeping your site up to date.This blog post title may appear sensational but I assure...
Advanced: E-Commerce Roll Up Reporting For Websites With Different Languages
If you're a business owner of any size, you've at some point considered expanding. And as the web makes the world smaller, one way to expand is to offer your website in different languages and take your business across borders or to different segments. By entering other markets with your website, you...
