This post originally appeared on the DoubleClick Search BlogAh, the 4th of July: a time for day-long picnics at the park, fishing trips by the lake, night skies filled with fireworks -- and of course, shopping. If you’re a search marketer focused on retail, you know that holidays like the upcoming 4th...
Inventory-aware campaigns: automatically create and optimize search campaigns
This post originally appeared on the DoubleClick Search blog.Since launching our inventory-aware campaign solution in DoubleClick Search back in August, we’ve been busy improving the tool with new ad template functions and in-UI instruction management. Today, we’re excited to announce the ability to...
Explore the Future of Digital Marketing with DoubleClick and Industry Executives on June 4th
On Tuesday, June 4th DoubleClick will host its annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here!Hear executives from advertising, agencies and publishers...
Enhanced campaign upgrade tools now generally available for DoubleClick Search
(Cross-posted from the DoubleClick Search blog)Last month, the DoubleClick Search team introduced the beta release of dedicated tools to help advertisers seamlessly upgrade to enhanced campaigns. Today, we’re excited to announce that these tools are available to all DoubleClick Search customers globally....
The Importance of Being Seen: Viewability and Brands
Brand marketers since the “Mad Men” era have often sought insight to a simple question: ‘Was my ad seen?’ The answer was that your ad was published, your commercial ran, your online impression served on a web page, but it was impossible to say with certainty whether an ad was viewed or not. Thanks to...
SES New York: Google solutions for a constantly connected world
SES New York is coming up next week, and we hope you’ll join us in the Big Apple!During day 1 of SES New York, we'll be on the expo floor with a custom-built Google classroom. Join us for a full day of learning about the latest solutions from AdWords, Mobile, Google Display Network, and DoubleClick...
Remembering the 7 factors for better bid optimization
(Cross-posted from the DoubleClick Search blog)We at DoubleClick Search know that search marketing has expanded dramatically in scale and complexity over the years, and today, large search campaigns are practically impossible to manage using manual methods alone. As such, marketers are relying more...
Join AdWords and DoubleClick Search at SMX West in San Jose
SMX West kicks off on March 11, and the AdWords and DoubleClick Search teams hope to see you there!During the first two days of SMX West, Google will be on the floor to help you learn how to engage your audiences in a constantly connected world. Below are some of the activities that we’ll be hosting...
DoubleClick Digital Marketing helps you create, buy and manage your video and mobile campaigns
In today’s digital marketing landscape, it’s becoming increasingly crucial for campaigns to span multiple screens and ad formats in a cohesive way. Online video is the fastest growing form of display advertising, projected to grow 2.5 times to $6.5B by 2016. And total mobile ad spend is projected to...
Five resolutions for better search management in 2013
We know marketers are always looking to run better search campaigns by going bigger, moving faster, and taking new opportunities across formats, devices, and channels. Our mission with DoubleClick Search is to help them do that. Over the past year, we’ve further invested in making DoubleClick Search...
