As we continue to expand our advertising solutions, our goal is to provide a great user experience for both advertisers and consumers. We know that advertisers are always looking for new ways to reach their customers with compelling ads that drive engagement and conversions. Today, we are excited to...
The new Display Benchmarks Tool: put context around your display campaigns
Imagine: you’ve built a beautiful digital marketing campaign and it’s finally live. You get your reports back with a list of data points and while the numbers seem good, it’s pretty hard to understand them without any reference points. That’s the crutch: data doesn’t take on meaning when it’s just floating...
The Importance of Being Seen: Viewability and Brands
Brand marketers since the “Mad Men” era have often sought insight to a simple question: ‘Was my ad seen?’ The answer was that your ad was published, your commercial ran, your online impression served on a web page, but it was impossible to say with certainty whether an ad was viewed or not. Thanks to...
Easier planning, better reporting: New tools for display ads
Great ad campaigns have always required two things: knowing your audience, and using that knowledge to reach them in smart ways.Today we're thrilled to announce new innovations that will help display advertisers with both parts of that equation. They are the Google Display Planner and two new reports:...
Upgrade to enhanced campaigns more easily with the new AdWords upgrade center
Enhanced campaigns help you reach people with the right ads based on their context - including location, time of day and device - without having to set up and manage several separate campaigns. For most advertisers, upgrading is a simple 3-step process. Already, advertisers have upgraded more than 1.5...
Introducing The Google Display Network Playbook for Performance Marketers
We’re living in an always-connected culture -- in fact, the average American spends a full 2 months of their waking year online (emarketer, 2011). That’s time spent at work, on the go with mobile phones, and on the couch with tablets. With this wide array of screens, how do you reach your audience,...
