All your display planning and targeting needs, all in one place

For some time now we've been working to unify all our helpful AdWords display tools in one easy and streamlined location. Today we're taking another big step in that direction by integrating three of our classic tools — The Contextual Targeting Tool, the Placement Tool and the Google Ad Planner — into...

Google Catalogs in Lightbox -- a scalable way to distribute eCatalogs

Google’s Lightbox ad format -- a part of the Engagement Ads family, which consists of interactive ad formats that let advertisers create and scale brand messages across the web, while only paying when a user engages with the ad -- has seen a great deal of momentum since its launch in March.Today we...

Introducing a new way for brand advertisers to reach their ideal customer

Brand Advertisers often know who they want to reach, but connecting online with the audience that matters most to their brand at scale has proven to be a challenge. To help address this, we’re excited to announce the launch of Affinity Segments in AdWords and YouTube, which have been designed with TV-style...

Enhanced Campaigns for Display: Powerful Bidding Tools for a Multi-Device World

Last month we announced enhanced campaigns to help advertisers more simply and scalably reach their customers in a multi-screen world.  Today, we’ll look more closely at how enhanced campaigns work with your display campaigns.Why Enhanced Campaigns For DisplayIn this constantly connected world,...

Enhancing AdWords for a constantly connected world

Today we’re upgrading AdWords, by rolling out enhanced campaigns. This is a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.Why enhanced campaigns?People are constantly connected and moving from one device to another to communicate, shop and stay...

More control with "mute this ad" [x] icon

We’re investing in many ways to give users control over the ads they see. On YouTube, our TrueView ad products enables users to skip video ads. On Google search, you can click “Why this Ad?” and stop sites you’re not interested in from showing you ads. Our Ads Preferences Manager, available with one...

Building Display Creatives for Your Audience

If you’re audience targeting (or considering it), customizing your ads for your audience can yield better performance. Here are the top tips for audience targeted creatives learned through the collective experience of hundreds of Google AdWords account teams.1. Make your ads a helpful step in the user...

Display ads on Google Images trial

As part of our Google Images redesign this July, we introduced Image Search Ads, which include a thumbnail alongside your ad text. We learned that on Google Images, image-based ads provided great results for our advertisers. They are also a highly useful format for users because they show commercial...

YouTube Homepage: Promoted Videos advertisers can get it while it's hot

Cross posted from the YouTube blog.For big advertisers on YouTube, the YouTube homepage is often seen as the holy grail. It's the highest-profile placement on YouTube, providing marketers with the ability to deliver a big impact and drive attention to content, trailers or advertising. To give you...

Get design tips to boost the impact of your display ad

While the right text and placement of your display ad are always crucial, you should also make sure that your ad is well designed. But how exactly can you ensure that your ad stands out on a web page, looks professional and is consistent with your overall brand message?On Thursday, September 2nd, we’ll...