Google AdSense is a free, simple way for website publishers to earn money by displaying targeted Google ads on their websites. Today, we’ve added the ability to access AdSense data from the Google Analytics Core Reporting API. The AdSense and Analytics integration allows publishers to gain richer data...
An Easy Way to Upgrade to Universal Analytics
Last year we launched Universal Analytics, a new technology that allows you to measure customer interactions across platforms and devices. As we announced at the 2013 Google Analytics Summit, we’ve been working on a solution to help you upgrade your existing properties to the new infrastructure without...
New Google Analytics APIs for Large Companies
Many large companies have unique needs, with dozens of websites and many users. In the past, configuring Google Analytics for these companies was time-consuming and required too many clicks. We're thrilled to announce a new set of APIs that will make it even easier for large companies to manage multiple...
How Certain Affinity used Google’s Mobile App Analytics to improve game design
Certain Affinity, an experienced independent game developer has recently been working on their first mobile title, Age of Booty: Tactics. Age of Booty: Tactics is an asynchronous turn-based tactics game hybridized with a collectable card game. Certain Affinity wanted a solution enabling them to measure...
Google Analytics on Google Developers Live
Ever wanted to learn more about Google Analytics APIs? Maybe even have someone talking to you about how to use them? Well, if you haven’t gotten a chance to tune in, we’re excited to present Google Analytics on Google Developers Live. Our Developer Relations team has been hard at work putting these...
Introducing The New Google Analytics Metadata API
Google Analytics users can use the Core Reporting API to save time by building dashboards and automating complex reporting tasks. This API exposes over 250 data points (dimensions and metrics), and new data is added every few months. For many developers, it can be difficult to keep their applications...
Introducing Google Tag Manager for Mobile Apps & New Google Analytics Services SDK
Mobile Apps pose a unique set of challenges for marketers and developers. On the web, you can iterate on content and features in near-real-time and deploy conversion tracking, Remarketing, analytics and other tags to measure the effects on your users. Apps, on the other hand, are effectively frozen...
Easily A/B Test Your Website's Call-to-Action Using Content Experiments API
You may have seen our news about the launch of the Content Experiments API a few months ago, and we’re excited to share one of the ways it’s been used since the launch. SiteApps created an experiment to A/B test your website’s call to action using our Content Experiments API -- take a look at their...
40 New Data Points In Google Analytics API
p {font-size: 12px;} Over the past year we’ve added many new features to Google Analytics. Today we are releasing all of this data in the Core Reporting API! Custom Dimensions and MetricsWe're most excited about the ability to query for custom dimensions and metrics using the API. Developers can use...
Google Analytics at Google I/O recap
It was a busy week in San Francisco at Google I/O. We unveiled new products and features, such as deeper mobile app analytics integration with Google Play and Google Tag Manager for mobile apps. If you missed the earlier announcement, you can learn about our new features here. Our team at Google I/O!...
