People are constantly connected, using multiple devices throughout the day to shop, communicate and stay entertained. A September 2013 study of multi-device consumers found that over 90% move sequentially between several screens for everyday activities like booking a hotel or shopping for electronics....
Customize your AdWords conversion window to more accurately measure your performance
A consumer’s journey to purchase isn’t always immediate. People may search on a number of keywords, over several days and across different channels before making a purchase. Sometimes decisions span a few days, but more significant decisions, like buying a car or booking vacation travel, can take longer.To...
Measure & Optimize for Offline Sales with AdWords Conversion Import
Potential buyers have increasingly turned to the web as the first step in their purchase decisions. So for years, digital marketers in insurance, auto sales, and other high consideration industries have been using AdWords to build awareness and generate leads. These leads have been handed to sales...
Get more insight into the full customer journey with Cross-account Conversion Tracking and Search Funnels
The path to a purchase for today's online shoppers is rarely straightforward. People interact with a variety of ads along the way. For example, they may search for your product in the morning at home, then do a more specific search when they get to the office later in the day.For advertisers,...
