People are constantly connected, using multiple devices throughout the day to shop, communicate and stay entertained. A September 2013 study of multi-device consumers found that over 90% move sequentially between several screens for everyday activities like booking a hotel or shopping for electronics....
Unleashing the Combined Power of Google Analytics and AdWords: Webinar Next Tuesday, 6/18
In many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site. You may have a high clickthrough rate (CTR) in...
Optimizing for conversions made easy with Search Funnels data in your AdWords tabs
Search Funnels show you how users search for products before converting, allowing you to make better informed decisions in AdWords. Now, we're making it easier than ever to incorporate Search Funnels data into your everyday optimizations by introducing new Search Funnels columns that you can simply...
Enhancing AdWords for a constantly connected world
Today we’re upgrading AdWords, by rolling out enhanced campaigns. This is a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.Why enhanced campaigns?People are constantly connected and moving from one device to another to communicate, shop and stay...
Live online course on how to define and analyze conversions on your site using Analytics Goals
On Wednesday November 24th we’re hosting a free, live, online course about Goals in Google Analytics. Goals help you measure conversions or successful actions on your website, such as visits to a 'thank you' page after a customer makes a purchase on your site. In this live course you’ll learn how to...
Query Paths in Search Funnels
Hot on the heels of the new Search Funnels features that were recently launched, here’s another new feature: The Top Paths (Query Paths) report.Broad match keywords in your AdWords account may be matched to a variety of keywords your users are searching for. You bid on certain keywords, but what about...
New Features in Search Funnels
We’ve received very positive feedback from advertisers using Search Funnels—the new set of reports launched in Conversions. Advertisers are beginning to understand the path to conversion beyond just the last click and are now able to give credit to assisting keywords and ads that customers saw and/or...
Introducing ‘Improving Online Conversions for Dummies’
Cross posted from the Conversion Room Blog:Are you eager to optimise your Conversion Rate, but feel a little bit overwhelmed by all of the tools available to help you? Today we're delighted to introduce Improving Online Conversions for Dummies.We have just released a simple, easy to follow mini book,...
Increase ROI & Conversions with Enhanced CPC
We're excited to announce the launch of Enhanced CPC, a new automated bidding feature that can help you improve your ROI on your campaigns with manual bidding. Enhanced CPC uses your campaign's historical conversion tracking data to automatically adjust your Max CPC bid based on the likelihood that...
Conversion Champion Challenge: Get those entries in!
In early June, we announced the Conversion Champion Challenge, a contest challenging you to use free AdWords conversion products to increase your ROI, then submit a mini-case study telling us about your experience. The grand prize winner will receive an AdWords voucher as well as an all-expenses paid...
