App promoters: Are you prepared for a surge in downloads this holiday season?

App promoters: Are you prepared for a surge in downloads this holiday season?
With 29% of shoppers planning to purchase smartphones this holiday season, there’s no doubt that some of the shiniest new mobile devices will be wrapped up under the tree this Christmas. Little time will be wasted before happy new smartphone and tablet owners begin searching for the best apps to fill...

Upcoming Improvements for Conversion Optimizer and Enhanced CPC Users

Upcoming Improvements for Conversion Optimizer and Enhanced CPC Users
Using AdWords Conversion Optimizer or Enhanced CPC can help you get more conversions at lower cost, and reduce the time required to manually optimize your bids. When using either one, changing your ad rotation from “Optimize for clicks” to “Optimize for conversions” increases conversions by an average...

Richard Petty Driving Experience puts Conversion Optimizer in High Gear, winning the Conversion Champion Challenge

Richard Petty Driving Experience puts Conversion Optimizer in High Gear, winning the Conversion Champion Challenge
Back in June, we announced the Conversion Champion Challenge, a contest to help motivate you to get your conversion rates in shape for summer. Many of you embraced the challenge - with increased profits to show for it! However, one advertiser stood out among the rest as the true Conversion Champion....

Conversion Champion Challenge: Get those entries in!

Conversion Champion Challenge: Get those entries in!
In early June, we announced the Conversion Champion Challenge, a contest challenging you to use free AdWords conversion products to increase your ROI, then submit a mini-case study telling us about your experience. The grand prize winner will receive an AdWords voucher as well as an all-expenses paid...

Get your ROI in shape for the summer with these tips

Get your ROI in shape for the summer with these tips
A couple of weeks ago, we announced the Conversion Champion Challenge, a contest to help you get your ROI in shape for the summer using free AdWords conversion products. It’s not too late to enter and compete to win the grand prize – an AdWords voucher and a trip to Google! Whether you’re just getting...

Give your conversion rate a workout by taking the AdWords Conversion Champion Challenge!

Give your conversion rate a workout by taking the AdWords Conversion Champion Challenge!
Now that summer is here, people are thinking about how to get in shape as quickly as they can. Well, your conversion rate wants a beach bod too, and with a little work and some tools in your AdWords account, you can whip it into top form. It’s critical that your marketing efforts and website are in...

Next Thursday: free webinar on AdWords Conversion Products

Next Thursday: free webinar on AdWords Conversion Products
With the recent launch of Search Funnels, we wanted to have a webinar showing off these new reports and offering you a refresher on AdWords Conversion Tracking and Conversion Optimizer. We'll give overviews of these features, showing how they work and how they can help you, and do a deep dive into the...

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