Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new features and targeting options and more precise measurement tools. To provide more places for you to...
New Ad Planner features: the Ad Planner 1,000 and greater integration with AdWords
Today, we’re introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns and give you useful data for making more informed media planning decisions.Ad...
New tool for brand advertisers on the Google Content Network
Over the past year, we've focused on building new solutions on the Google Content Network for campaigns focused on branding. Last year we introduced frequency capping to help you manage how often your Content Network campaigns reach the right people. We then launched an “above the fold” filter to allow...
Improvements to view-through conversion reporting for display campaigns
This week, we’re making two new feature enhancements to our view-through conversion reporting to help you more effectively measure the ROI of your display campaigns on the Google Content Network. View-through conversion reporting, which we launched last year, helps you measure the conversions that result...
Reminder: Upcoming webinar on display advertising opportunities
We wanted to remind you that this week we’re holding a webinar about our recent innovations in display advertising and how marketers are incorporating it into their strategies.Join us on May 20, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST.Specifically, we’ll discuss:Google's vision and recent innovations...
New best practices to find more customers on the Google Content Network
Our previous post in the Content Network Optimization University series covered the basics of setting up and launching a good campaign on the Content Network.Today, we'll cover more advanced optimization strategies. We've compiled these by observing best practices from the most successful advertisers...
