We’re excited to announce that Google Tag Manager has publicly launched Auto-Event Tracking, which lets you measure events happening on the page without writing HTML or Javascript. Those of you measuring events in Tag Manager today will already have minds racing with the possibilities - skip ahead to...
Browsing, Sharing and Importing Analytics Insights Now Just A Click Away
Earlier this year, we announced the Google Analytics Solution Gallery with a collection of custom reports, segments and dashboards selected by our team to help new users get started. Today we are excited to open the platform to the public and allow any of our millions of users across the globe to share...
Is the web getting faster?
At Google, we are passionate about speed and making the web faster. A faster web is better for both users and businesses - faster pages lead to better user experience and improved conversions.The Site Speed reports in Google Analytics give every website owner detailed data on the speed of their web...
Verify Your Measurement Setup With Tag Assistant
Google Analytics is, at its core, a simple and powerful tool. But once you start to customize the code to take advantage of all the flexibility available you may find yourself needing some help troubleshooting a nagging issue. A new Chrome Extension created by engineers here at Google hopes to...
5 Ways To Ensure Google Analytics Is Running Perfectly
The following is a guest post contributed by Daniel Waisberg, Owner of Conversion Journey, a Google Analytics Certified Partner, and Founder of Online Behavior, a Marketing Measurement and Optimization portal.Abraham Lincoln once said: "If I had eight hours to chop down a tree, I'd spend six hours sharpening...
Building A Centralized Digital Marketing Platform With Google Analytics
The following is a guest post contributed by Google Analytics Certified Partner Daniel Waisberg.Think about your business as a train. It has a locomotive and several wagons, each with its own function and importance (e.g., a restaurant wagon, a restroom wagon, and a luggage wagon). Now, let's...
Tracking Adjusted Bounce Rate In Google Analytics
Have you ever wondered how many visitors really pay attention to your website before exiting the page? Have you wondered how many of those “bounced” visitors will remember where they’ve been in future? How many of them are totally useless, how many are not?There is a way to track this!“Bounce rate”...
Google Analytics Enhancements for Mobile Apps
November was a busy time in Google Analytics. In particular, the Mobile App Tracking Team has a few things to announce.EasyTracking Library - automatic session management, better integration with Google Analytics SDKUpdated Google Analytics SDK - More reliable method for sending hits, Android Market...
Introducing the Google Analytics Core Reporting API
Today we are announcing the new Google Analytics Core Reporting API as a replacement for the Data Export API. This is the second phase in a larger project we started a couple months back to upgrade our APIs to new infrastructure.The Core Reporting API has two versions.Version 3.0 is a brand new API,...
Optimize Engagement using AddThis and ShareThis with Analytics
Increasingly users are discovering great content, products and links through social referrals such as +1 button endorsements, comments, likes, and shares. Earlier this year we introduced Social Plugin Analytics to help you analyze how users engage with any social plugin installed on your site - after...
