Certain Affinity, an experienced independent game developer has recently been working on their first mobile title, Age of Booty: Tactics. Age of Booty: Tactics is an asynchronous turn-based tactics game hybridized with a collectable card game. Certain Affinity wanted a solution enabling them to measure...
Obama for America uses Google Analytics to democratize rapid, data-driven decision making
For political campaigns large and small alike, time is of the essence when decisions need to be made. Having quick and easy access to actionable data was essential for President Obama’s data-driven re-election campaign in 2012.“To keep our digital teams agile, we needed to make consistent and comprehensive...
How NRI Netcom uses Analytics to measure user engagement of responsive web design
The following was originally posted to the Analytics Japan blog.Google recommends responsive web design as a way of optimizing for smartphones and tablets. Responsive web design is a method of identifying the device based on the screen size and adjusting the design using CSS, while sharing one block...
Solving Tag Management Problems for Large Advertisers
Last year we launched Google Tag Manager to make it easier for marketers to use tools like analytics, conversion tracking and Remarketing without having to edit website code. Google Tag Manager lets marketers place a single tag (a tiny piece of javascript code) on their site, and then with our easy-to-use...
How Rasmussen College Uses Analytics To Better Understand Prospective Students
Rasmussen College, founded in 1900, is a private, regionally accredited, career-focused college with 24 campuses in MN, ND, IL, WI, KS, and FL, and online throughout the nation. Rasmussen.edu provides prospective students with information about degrees and other credential programs offered at Rasmussen...
Full Credit Measurement: Attribution with Google Analytics
As we’ve discussed in many previous posts, the customer journey is evolving — most consumers will interact with many different marketing channels before a sale or conversion. And marketers are recognizing this shift in consumer behavior. Instead of “last click” measurement, a strategy that only gives...
Ariat Uses Data to Improve Customer Experience and Drive Results
Ariat is the leading equestrian footwear and apparel brand in the United States. Their website - Ariat.com - is an ecommerce sales channel, a branding tool, and a medium to feature their channel partners. Its goal is to facilitate the entire buying cycle from awareness to loyalty. In...
Google Analytics Premium expands into Europe and drives insights for 3 Suisses, Rocket Internet, Privalia & LAN
Bonjour, guten Tag, & hola -- we’re expanding Google Analytics Premium to France, Germany and Spain. Google Analytics Premium is all the power and ease you expect from Google Analytics standard, plus extras that help larger businesses get the most from its robust capabilities. Google Analytics Premium...
Google Tag Manager grows nearly 300% since January, boosts enterprise performance
Since launching Google Tag Manager last October, we’ve had the opportunity to work with lots of great clients and help them to become more agile marketers, boost their website speeds, reduce IT infrastructure headaches, and improve ROI for tagging related projects. We’ve seen impressive growth since...
Universal Analytics Business Applications
The following is a guest post by the Analytics Team at Loves Data, a Google Analytics Certified Partner.Universal Analytics introduces a new set of Google Analytics features allowing businesses to gain a deeper and more strategic understanding of what’s capturing the attention of customers as they move...
