Behind every successful AdWords campaign are well planned out keywords and ad groups. In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve...
Making it easier to manage bid adjustments in enhanced campaigns
Bid adjustments in enhanced campaigns let you easily vary your bids depending on the user context -- like location, time, and device -- all within a single campaign. By optimizing for different contexts, you can get better results with AdWords.Ad group mobile bid adjustment rollout begins todayStarting...
Large-scale keyword changes made easy with keyword bulk uploads
With our launch of bulk editing back in November, large-scale changes across your entire AdWords account became much easier. Today, we are launching keyword bulk uploads to help you add, edit and remove keywords at scale. Have you ever downloaded a keyword report and wished you could make changes...
Enhanced Campaigns for Display: Powerful Bidding Tools for a Multi-Device World
Last month we announced enhanced campaigns to help advertisers more simply and scalably reach their customers in a multi-screen world. Today, we’ll look more closely at how enhanced campaigns work with your display campaigns.Why Enhanced Campaigns For DisplayIn this constantly connected world,...
Enhancing AdWords for a constantly connected world
Today we’re upgrading AdWords, by rolling out enhanced campaigns. This is a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.Why enhanced campaigns?People are constantly connected and moving from one device to another to communicate, shop and stay...
AdWords Editor 9.9 is now available
We're pleased to introduce AdWords Editor version 9.9, now available for Windows and Mac. Changes in this version include Google Display Network updates, import and export improvements, and new campaign settings. Here's an overview of the changes:Google Display Network updatesManage your ad group flexible...
New AdWords budget option: Shared budgets
Shared budgets is a new feature that lets you establish a single daily budget that’s shared by multiple campaigns in an AdWords account. Shared budgets can make it easier to match your AdWords spending with how your business allocates marketing budget. And they can save you time and improve your AdWords...
