The following was originally posted to the Inside AdWords blog.It’s important for businesses to stay up to date about the most recent research and insights related to their industry. Unfortunately -- with so many new studies and with data being updated so often -- it can difficult to keep up. To make...
Introducing “The Customer Journey to Online Purchase" — interactive insights on multi-channel marketing
Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying something from your website — and all of these interactions can play a role in the final sale. It’s...
Are you a Datavore? Insights on the use of online customer data in decision-making
The following is a guest post contributed by Hasan Bakhshi and Juan Mateos-Garcia who work at Nesta, an independent charity based in London. Nesta’s mission is to help people and organizations bring great ideas to life by providing investments and grants, and mobilizing research, networks and skills.We...
10 Google Analytics Resolutions for 2013
The following is a guest post from Michael Loban, CMO of InfoTrust a Google Analytics Certified Partner and Google Analytics Premium Reseller based in Cincinnati, OH.New Year’s is the ideal time for making resolutions (that we keep until the second week of January). To avoid this cliché, I decided to...
Insights for 2013: Understanding Your Customers & The Full Value of Digital
We’re just a week into 2013, and we’re undeniably living in the new multi-screen age. Our day-to-day interactions with technology—and our expectations—have increased dramatically. We’re no longer content to wait until later to buy shoes or schedule travel or find a hot spot to eat. Technology lets us...
Extract Insights Across Datasets with SumAll
Businesses collect and rely on data that exists in silos across the web - from site analytics to inventory numbers, social media to sales data, there’s more important data available today than most are able to aggregate and analyze themselves.SumAll is a connected data platform that enables business...
Looking Ahead at Next Generation Measurement
Marketers today have no shortage of data. In fact, there are more than 40 million online touch points measured every minute by Google Analytics. Technology advancements are helping marketers understand their customers more across channels and devices, and better analysis tools are finally making that...
Webinar: Marketing Attribution: Insights from Google Analytics and Econsultancy
Please join us next Thursday for a webinar on marketing attribution featuring Bill Kee, our Product Manager for Attribution, and Stefan Tornquist, VP for Research at Econsultancy.Stefan will talk about insights from the recent Attribution whitepaper by Econsultancy and Google Analytics, and Bill will...
Better results, (still) early adoption: Marketing attribution in a complex digital landscape
Today, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights -- Marketing Attribution: Valuing the Customer Journey -- provide a snapshot of how marketers and agencies are conducting attribution,...
Selling More Shoes with Multi-Channel Funnels
Shoes of Prey, an online retailer that sells custom-made shoes globally, have made significant improvements in their online conversion rates thanks to insights gleaned from their Multi-Channel Funnels reports. Through taking action based on these insights they were able to increase their conversion...
