Brand Advertisers often know who they want to reach, but connecting online with the audience that matters most to their brand at scale has proven to be a challenge. To help address this, we’re excited to announce the launch of Affinity Segments in AdWords and YouTube, which have been designed with TV-style...
The Importance of Being Seen: Viewability and Brands
Brand marketers since the “Mad Men” era have often sought insight to a simple question: ‘Was my ad seen?’ The answer was that your ad was published, your commercial ran, your online impression served on a web page, but it was impossible to say with certainty whether an ad was viewed or not. Thanks to...
The brand revolution is underway
As we’ve said before, we’ve entered the next wave of digital marketing, as major brands like L’Oreal, Audi and Kay Jewelers embrace digital media and make it a core part of their marketing strategy. We’ve seen a 65 percent increase in the last quarter alone in the number of brand advertisers using...
Measuring Brand Lift With Google Consumer Surveys
A few weeks ago, Susan Wojcicki spoke at IAB about building an ads ecosystem for 2020. There, she introduced a new tool, Brand Lift surveys in AdWords, that will help advertisers measure the brand impact of their display campaigns via surveys. We wanted to provide a bit more detail about...
Art, Copy & Code: a series of experiments to re-imagine advertising
Last year, we started a program to partner with advertisers and agencies to re-imagine how brands tell stories in a connected world. Project Re: Brief set out to recreate some of the advertising industry’s most iconic, classic campaigns using the latest technology tools. This year we’re expanding that...
lastminute.com Finds That Traditional Conversion Tracking Significantly Undervalues Non-brand Search
Understanding the true impact of advertisingAdvertisers have a fundamental need to understand the effectiveness of their advertising. Unfortunately, determining the true impact of advertising on consumer behavior is deceptively difficult. This difficulty in measurement is especially applicable to advertising...
Build your digital brand with Google+ Webinar
The Google+ platform provides a fresh canvas to build and strengthen your digital brand while tying into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over Hangouts, join our Learn with Google webinar this...
Helping Brands Light Up the Web
When creativity and technology work hand in hand, brands can build amazing things online...not only helping them connect with their customers in the right moment, but also funding digital content and creating dazzling ads that users love. I spoke yesterday at Advertising Week about how we can partner...
