This year, for the first time, the majority of people in the US own a smartphone.1 This means that more people than ever are constantly connected, using their phones throughout the day to search for information, shop, or stay entertained. As a result, we are seeing growth in mobile searches...
Bidding Best Practices (Part 5): Implement Bid Automation for Better Performance and Time Savings
Today’s post about using automated bidding within enhanced campaigns is the fifth in our bidding best practices series. The previous blog posts covered calculating mobile, location and time bid adjustments. We launched bid adjustments for device, location and time of day to help you control your...
Bidding Best Practices (Part 4): Setting your bid adjustment for time
Today’s post will provide guidance on using time bid adjustments. It is the fourth post in a bidding best practices series. Previous posts covered optimization strategies for setting location and mobile bid adjustments as well as prioritization.In our constantly connected world, people are searching...
Bidding Best Practices (Part 3) - Calculating mobile bid adjustments
Today’s post about calculating mobile bid adjustments is the third in a bidding best practices series. The previous post covered improving your results with location bid adjustments.People are now constantly connected and switching seamlessly between devices. In fact, more than 38% of our daily media...
New Flexible Bid Strategies Available In Enhanced Campaigns
Have you ever wished you could apply automated bidding to part of your campaign while manually bidding on other keywords in the same campaign? Or maybe you’ve wanted to apply a single bid strategy to some keywords, but they’re in different campaigns? Now you can with flexible bid strategies, available...
Bidding Best Practices (Part 1 of 5) - Prioritizing and Iterating on Your Bid Adjustments
Today, we are kicking off an in-depth education series to help advertisers optimize bids for their AdWords campaigns in the multi-screen world using many of the new features and tools that we recently introduced. Throughout the series, we’ll cover best practices for setting bid adjustments within...
