New Mobile Playbook offers blueprint for winning over the constantly connected consumerConsumers continue to embrace smartphones and constant connectivity at breakneck speed. Over the past two years, smartphone penetration in the US nearly doubled from 31% to 56%1 while smartphones as a percentage of...
Capturing the mobile opportunity - being present and bidding well
This year, for the first time, the majority of people in the US own a smartphone.1 This means that more people than ever are constantly connected, using their phones throughout the day to search for information, shop, or stay entertained. As a result, we are seeing growth in mobile searches...
Learn how to bid like a pro with new whitepaper and webinar for enhanced campaigns
People are constantly connected, switching seamlessly between devices to shop, communicate and stay entertained. Research shows that people now use as many as three devices combinations every day including desktop computers, laptops, phones, tablets, "phablets", web-enabled TVs, and more.This always-on,...
Get a Head Start with Enhanced Campaigns: Why to Upgrade Now
Enhanced campaigns offer an array of new features to drive better performance and efficiency. With more than three million campaigns already upgraded, we’ve heard many great examples of advertisers finding new pockets of revenue and reaching new customers with enhanced campaigns – all while saving time....
Optimizing Dynamic Search Ads
Dynamic Search Ads (DSA) is a valuable product to help advertisers keep their AdWords campaigns effective and relevant. DSA maintains a fresh index of your inventory using Google’s organic web crawling technology to help ensure ads are generated based on the most recent content on your website.Since...
Bidding Best Practices (Part 5): Implement Bid Automation for Better Performance and Time Savings
Today’s post about using automated bidding within enhanced campaigns is the fifth in our bidding best practices series. The previous blog posts covered calculating mobile, location and time bid adjustments. We launched bid adjustments for device, location and time of day to help you control your...
Bidding Best Practices (Part 4): Setting your bid adjustment for time
Today’s post will provide guidance on using time bid adjustments. It is the fourth post in a bidding best practices series. Previous posts covered optimization strategies for setting location and mobile bid adjustments as well as prioritization.In our constantly connected world, people are searching...
Bidding Best Practices (Part 3) - Calculating mobile bid adjustments
Today’s post about calculating mobile bid adjustments is the third in a bidding best practices series. The previous post covered improving your results with location bid adjustments.People are now constantly connected and switching seamlessly between devices. In fact, more than 38% of our daily media...
Bidding Best Practices (Part 2): Improving Results with Location Bid Adjustments
Today’s post about improving results with location bid adjustments is the second in a bidding best practices series. The series began with prioritizing and iterating on your bid adjustments. Your advertising performance almost always varies by location, no matter what kind of business you run. The good...
Bidding Best Practices (Part 1 of 5) - Prioritizing and Iterating on Your Bid Adjustments
Today, we are kicking off an in-depth education series to help advertisers optimize bids for their AdWords campaigns in the multi-screen world using many of the new features and tools that we recently introduced. Throughout the series, we’ll cover best practices for setting bid adjustments within...
