Automotive brands were among the first advertisers to adopt Google+ and they’re making it pay off in big ways. Our research has shown that the path to buying a car is becoming more and more social, with consumers relying on information and advice from their social connections and brands to inform their...
Art, Copy & Code: a series of experiments to re-imagine advertising
Last year, we started a program to partner with advertisers and agencies to re-imagine how brands tell stories in a connected world. Project Re: Brief set out to recreate some of the advertising industry’s most iconic, classic campaigns using the latest technology tools. This year we’re expanding that...
Rev the engine: Motor Trend and Drive now on YouTube
If it’s got wheels and a motor, it’s on YouTube. This week we’re going full throttle with two new original channels dedicated to the wide and wild world of motors — Motor Trend and Drive. The Motor Trend YouTube Channel, created by Source Interlink Media, brings together eight shows from automotive...
